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• THE EFFECT OF ADVERTISEMENT AND INFLUENCER MARKETING ON THE PURCHASE DECISION OF BUTTONSCARVES MUSLIM FASHION PRODUCTS WITH ONLINE CUSTOMER REVIEW AS THE MODERATION (A STUDY CASE IN YOGYAKARTA CITY AND BANTUL AND SLEMAN DISTRICTS) PENGARUH DAYA TARIK IKLAN DAN INFLUENCER MARKETINGTERHADAP KEPUTUSAN PEMBELIAN PRODUK BUSANA MUSLIM BUTTONSCARVES DENGAN ONLINE CUSTOMER REVIEWS SEBAGAI MODERASI (STUDI KASUS KOTA YOGYAKARTA, KABUPATEN BANTUL DAN KABUPATEN SLEMAN)

  Aini Fransisca aini,  Universitas Muhammadiyah Yogyakarta,  Indonesia

  Syarif As’ad,  Universitas Muhammadiyah Yogyakarta,  Indonesia

  01-06-2025

  Abstract View : 0 pdf downloads: 5