SIREGAR, Fahri Ansari; NST, M. Lathief Ilhamy. Analisis Pengaruh Integrated Marketing Communication (IMC) Terhadap Brand Equity Dengan Kulitas Produk Sebagai Variabel Intervening Pada Bank BSI KCP Medan Iskandar Muda. Jurnal Ilmiah Ekonomi Islam, [S. l.], v. 9, n. 1, p. 1051–1056, 2023. DOI: 10.29040/jiei.v9i1.8346. Disponível em: https://www.jurnal.stie-aas.ac.id/index.php/jei/article/view/8346. Acesso em: 6 sep. 2025.