Strategi Pengembangan Usaha Pengolahan Gula Aren Perspektif Ekonomi Islam di Desa Kandang Mbelang Kec. Lawe Bulan, Kab. Aceh Tenggara

Authors

  • Ulfa Yolanda STAI Sepakat Segenep Kutacane Aceh Tenggara, Indonesia

DOI:

https://doi.org/10.29040/jiei.v9i2.9666

Abstract

Sem business competition will rapidly encourage every palm sugar manager to have strategic acumen, so that he excels in competing with his competitors or at least is able to survive to run his business. Therefore, palm sugar managers are not only looking for profit, but are also connected with moral values, it is not justified to take maximum profits without regardto the buyer's condition, as Islam emphasizes that in business trading must be honest, trustworthy, fair and also pay attention to The quality of the raw material for palm sugar must be guaranteed to be halal, for the sake of creating human happiness (falah) and a good life. This study aims to analyze the opportunities and development of the palm sugar business in Kandang Mbelang Mandiri Village, Kec. Moonstone, Kab. Southeast Aceh. The respondents of this study were entrepreneurs managing palm sugar in the village of Kandang Mbelang. Research data obtained by observation and interviews were analyzed descriptively using SWOT analysis, strategy matrix to analyze the strategy determined by the respondents. The results of this study indicate that the IFAS value is 1.447320 and the EFAS value is 2.261670. Therefore the solution obtained for the development of the palm sugar business is to promote products such as on social media, have a brand image, innovate the quality of palm sugar products in the future.

References

Agustin, S. (2021). Faktor-Faktor yang Mempengaruhi Pendapatan Usaha Mikro Kecil Menengah (UMKM) Nasabah Pembiyaan Bank Syariah Indonesia KC. Lubuk Linggau (Doctoral dissertation, Fakultas Ekonomi dan Bisnis).

Amin, M. (2016). Strategi Pemasaran Mlm (Multi Level Marketing) Perspektif Ekonomi Islam (Studi Kasus Pada PT. Natural Nusantara Cabang Purwokerto) (Doctoral dissertation, Iain Purwokerto).

Buku Ajar Teori Ekonomi Makro. (2018). (n.p.): Deepublish.

Daya Saing Agribisnis: Aspek Hukum dan Strategi Pengembangan. (2023). (n.p.): Nuansa Cendekia.

Djakfar, M. (2008). Etika bisnis Islami: Tataran teoritis dan praktis.

Djakfar, M. (2012). Etika bisnis: menangkap spirit ajaran langit dan pesan moral ajaran bumi. Indonesia: Penebar Plus.

Hasan, M. I. (2018). Ahmadi, Rulam. Metodologi Penelitian Kualitatif (Yogyakarta: Ar-Ruzz Media, 2014).

Bungin, M. Burhan. Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial Lainnya,(jakarta: Kencana, 2007). Departemen pendidikan dan kebudayaan, Kamus besar bahasa Indonesia. Focus, 1(3).

Jusuf, E., Tiong, P., Baharuddin, S. M., & Soemaryo, P. (2022). Manajemen Sumber Daya Manusia. Pradina Pustaka.

Karim, H. A. A. (2001). Ekonomi Islam: suatu kajian temporer. Gema Insani.

Kertajaya, H., & Muhammad, S. (2006). Syariah Marketing Bandung: Mizan Pustaka.

Manajemen Pemasaran Hasil Pengelolaan Bank Sampah Melalui E-commerce. (2022). (n.p.): Pale Media Prima.

Manajemen Strategis Dilengkapi Kasus-Kasus Manajemen Strategis dari Perusahaan Indonesia yang Go Internasional. (n.d.). (n.p.): Penerbit Andi.

Manajemen Sumber Daya Manusia. (n.d.). (n.p.): Kencana.

Pengantar Bisnis. (n.d.). (n.p.): uwais inspirasi indonesia.

Pengantar Bisnis: Edisi 2. (2020). (n.p.): Prenada Media.

Rahayu, D., Maryani, E., & Gemiharto, I. (2021). Komunikasi Digital Dalam Bisnis Online Produk UMKM “SO WHAT†di Era Normal Baru. Communication, 12(1), 59-68.

Rangkuti, F. (2016). Analisis SWOT: Teknik Membedah Kasus Bisnis, Gramedia.

Sula, M. S., Kartajaya, H. (2006). Syariah marketing. Indonesia: Mizan Pustaka.

Sumarni, M. (2002). Manajemen Pemasaran Bank.

Tantangan Penguatan SDM Pariwisata di Era Adaptasi Kebiasaan Baru. (2022). (n.p.): Penerbit NEM.

Downloads

Published

22-07-2023

How to Cite

Yolanda, U. (2023). Strategi Pengembangan Usaha Pengolahan Gula Aren Perspektif Ekonomi Islam di Desa Kandang Mbelang Kec. Lawe Bulan, Kab. Aceh Tenggara. Jurnal Ilmiah Ekonomi Islam, 9(2), 2657–2666. https://doi.org/10.29040/jiei.v9i2.9666

Issue

Vol. 9 No. 2 (2023): JIEI : Vol.9, No.2, 2023

Section

Articles

Citation Check

License

The copyright of the article fully belongs to the Jurnal Ilmiah Ekonomi Islam and publishing rights belong entirely to LPPM STIE AAS Surakarta

 Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.