Purchase Intention to Actual Purchasing of Halal Cosmetics in Indonesian Young Adults in The Covid-19 Pandemic

Authors

  • Dwi Nastiti Universitas Muhammadiyah lampung, Indonesia
  • Moh Fakhrurozi Universitas Muhammadiyah lampung, Indonesia
  • Aditya Pratama Universitas Muhammadiyah lampung, Indonesia

DOI:

https://doi.org/10.29040/jiei.v8i1.4133

Keywords:

purchase intention, Actual purchase, and Halal Cosmetics

Abstract

The Covid-19 outbreak initially had an impact on public health and began to penetrate the economy. Almost all industries were affected which caused many layoffs to occur. The cosmetic industry has become an anomaly, the Ministry of Industry pointed out, there has been an increase in online transactions for cosmetic products by up to 80 percent during this pandemic. This study aims to analyze several variables that can increase actual purchases during the Covid-19 pandemic on halal cosmetic products. Several variables that are thought to influence the actual purchase are perceived behavioral control, attitudes, and purchase intentions. This study uses a quantitative method with a population of young adult consumers who use cosmetics in Indonesia, with a sample of 400 respondents, with non-probability quota sampling, and a questionnaire with 14 question indicators. The data analysis used is SEM-PLS analysis using SmartPLS 3.3.3. The results show that the perceived behavioral and attitude control variables affect purchase intention, while the subjective norm variable does not affect purchase intention. Purchase intention has a significant effect on actual purchases during the Covid-19 pandemic. The results of this study show that the perceived behavioral and attitude control variables have a significant effect on purchase intention, while the subjective norm variable does not affect purchase intention. This study also shows that purchase intention has a significant influence on actual purchases during the Covid-19 pandemic. The results of this study show that the perceived behavioral and attitude control variables have a significant effect on purchase intention, while the subjective norm variable does not affect purchase intention. This study also shows that purchase intention has a significant influence on actual purchases during the Covid-19 pandemic.

Author Biography

Dwi Nastiti, Universitas Muhammadiyah lampung

Program Studi Perbankan Syariah

References

Al-Quran dan Hadist

Azmi, Aziz. 2010. The Perception to Choose Halal Cosmetic Products: An Empirical Study for Malaysian Consumer. 6th International Conference on Business and Economics

Azwar, S. 2004. Metode Penelitian. Yogyakarta: Pustaka Pelajar

Badan Nasional Penanggulangan Bencana (BNPB). (2020). Situasi COVID-19 Indonesia. Diakses 20 Desember 2020, dari Badan Nasional Penanggulangan Bencana (BNPB) website: https://bnpb-inacovid19.hub.arcgis.com/

Bonne, K., I. Vermeir, F. Bergeaud-Blackler and W. Verbeke. 2007. Determinant of Halal Meat Consumption in France, British Food Journal, 109 (5): 367-386.

Bungin, B. 2008. Metodologi Penelitian Kuantitatif: Komunikasi, Ekonomi dan Kebijakan Publik Serta Ilmu-Ilmu Sosial Lainnya (1st ed.). Jakarta: Kencana

Ismail, S., & Mohd Mokhtar, S. S. 2017. Linking attitude to the actual purchase of the herbal product in Malaysia: The moderating role of perceived risk. Journal of Asian Business Strategy, 6(2), 22–30. https://doi.org/10.18488/journal.1006/2016.6.2/1006.2.22.30

Ismail, S., & Mohd Mokhtar, S. S. 2017. Linking attitude to the actual purchase of the herbal product in Malaysia: The moderating role of perceived risk. Journal of Asian Business Strategy, 6(2), 22–30. https://doi.org/10.18488/journal.1006/2016.6.2/1006.2.22.30

Jogiyanto. 2008. Pedoman Survei Kuesioner: Mengembangkan Kuesioner, Mengatasi Bias, dan Meningkatkan Respon. Yogyakarta: BPFE

Kemenprin (2015) Target Pertumbuhan Industri 5,7 persen. Kemenprin.go.id.

Lada, S., GH. Tanakinjal and H. Amin. 2009. Predicting Intention to Choose Halal Products Using Theory of Reasoned Action, International Journal of Islamic and Middle Eastern Finance and Management, 2 (1): 66-67.

Mohamed Omar, K., Kamariah Nik Mat, N., Ahmed Imhemed, G., & Mahdi Ahamed Ali, F. 2012. The Direct Effects of Halal Product Actual Purchase Antecedents among the International Muslim Consumers. American Journal of Economics, 2(4), 87–92. https://doi.org/10.5923/j.economics.20120001.20

Mukhtar, A. and Butt, M. M. 2012. Intention to Choose Halal Products: The Role of Religiosity. Journal of Islamic Marketing, 3(2), 108-120.

Nurgiyantoro, B., Gunawan, dan Marzuki. 2015. Statistik Terapan untuk Penelitian Ilmu Sosial (Revisi). Yogyakarta: Gadjah Mada University Press.

Peter, J.P dan Jerry C. olson, 2005. Consumer Behavior and Marketing Strategy. (7td ed). New York: McGraw-Hill. 578.

Peter, JP. dan JC. Olson. 1996. Perilaku Konsumen dan Strategi Pemasaran (terj.), Jilid 1, Jakarta: Erlangga.

Prastiwi, Septi Kurnia, 2019. Persepsi Keamanan dan Sikap Terhadap Produk Berperan Dalam Pembelian Actual Pasta Gigi Halal, Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol 02, Nomor 03, Bulan Juni 2019

Reuters, T. 2018. State of Global Islamic Economy Report 2018/19. Dubai International Financial Centre. Retrieved from https://haladinar.io/hdn/doc/report2018.pdf

Rri.co.id, 2020, Industri Kosmetik Tetap Glowing di Masa Pandemi. Diakses 20 Desember 2020, melalui website: https://rri.co.id/ekonomi/935030/industri-kosmetik-tetap-glowing-di-masapandemi?utm_source=news_main&utm_medium=internal_link&utm_campaign=General%20Campaign

Sugiyono. 2018. Metode Penelitian Kuantitatif. Bandung: Alfabeta

Taylor, S. dan Todd, P, 1995. Decomposition and Crossover Effects in The Theory of Planned Behavior: A Study of Consumer Adoption Intentions. International Journal of Research in Marketing. 12: 137-156.

Top Brand Award. 2017. Top Brand Index Laptop 2017. Diakses 20 Desember 2020, dari http://www.topbrandaward.com/topbrandsurvey/surveyresult/top_brand_index_2017_fase_1

Utami, Wahyu Budi. 2013. Pengaruh Label Halal Terhadap Keputusan Membeli (survey pada pembeli Produk Kosmetik Wardah di Outlaet Wardah Griya Muslim An-nisa Yogyakarta). Yogyakarta: Fakultas Ilmu Sosial dan Humanior UIN Sunan Kalijaga.

Wee, C. S., Ariff, M. S. Bin, Zakuan, N., & Tajudin, M. N. (2012). Key Factors Affecting Consumer Purchase Intention a Study of Safe Vegetables in Ho Chi Minh City, Vietnam. Review of Integrative Business and Economics Research, 3(2), 378–397.

Widoyoko, E. P. (2014). Teknik Penyusunan Instrumen Penelitian. Yogyakarta: Pustaka Pelajar.

Downloads

Published

25-02-2022

How to Cite

Nastiti, D., Fakhrurozi, M., & Pratama, A. (2022). Purchase Intention to Actual Purchasing of Halal Cosmetics in Indonesian Young Adults in The Covid-19 Pandemic. Jurnal Ilmiah Ekonomi Islam, 8(1), 90–96. https://doi.org/10.29040/jiei.v8i1.4133

Citation Check

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.