Analisis Potensi, Tantangan dan Prospek Pengembangan Wisata Halal Berbasis Persepsi Generasi Z di Kota Pasuruan
DOI:
https://doi.org/10.29040/jiei.v12i3.19841Keywords:
Generation Z, Perception, Potential, Prospect, Halal TourismAbstract
This study aims to analyze the potential, challenges, and prospects of halal tourism development based on Generation Z perceptions in Pasuruan City, particularly in the Pasuruan City Square as a public space with strategic value for Muslim-friendly tourism development. This research employs a qualitative approach with a phenomenological design to understand the subjective experiences and meanings of Generation Z regarding halal tourism. Data collection techniques include in-depth interviews with 10 informants selected through purposive sampling, supported by observation and documentation. Data analysis is conducted using an interactive model consisting of data reduction, data display, and conclusion drawing, with validity ensured through source and technique triangulation. The findings reveal that Pasuruan City Square has strong potential as a halal tourism destination based on public space through the integration of recreational, social, and religious functions, supported by pilgrimage activities, the availability of worship facilities, and good accessibility. However, its development still faces several challenges, including suboptimal facility quality, environmental cleanliness issues, inadequate spatial management, and the absence of formal halal standardization. On the other hand, the development prospects are highly promising, driven by Generation Z’s adaptability to technology and the significant influence of social media in shaping travel interest. Therefore, an integrated development strategy is required, including improving service quality, strengthening halal identity, and optimizing digital promotion.
References
Abidah, K. (2024). Pengaruh City Branding “Pasuruan The City of Madinah” Dan Viral Marketing Terhadap Keputusan Berkunjung Dan Dampaknya Pada Minat Berkunjung Kembali. Economic Reviews Journal, 3(4), 1632. https://doi.org/10.56709/mrj.v3i4.493
Abrori, F. (2021). Pariwisata halal dan peningkatan kesejahteraan. Literasi Nusantara.
Anas, M., Senoaji, F., & Jamil, A. M. (2025). Wisata Halal di Madura: Konsep, Strategi, dan Pengembangan Berkelanjutan. UMSurabaya Publishing.
Asnawi, M. A. (2023). Pengaruh Media Sosial, Citra Destinasi, Dan Produk Destinasi Melalui Keputusan Berwisata Terhadap Ustainability Tingkat Kunjungan Wisatawan Di Daerah Tujuan Wisata (Dtw) Provinsi Sulawesi Utara (Studi Empiris Pada Empat Kabupaten Di Provinsi Sulawesi Utar). Skripsi. Universitas Hasanuddin. Received from https://repository.unhas.ac.id/id/eprint/26458/
Baehaqi, M. A., Latifah, A. K., Putri, V. A. M., Rama, D. D., & Hidayati, A. N. (2025). Peluang Dan Tantangan Industri Halal Di Indonesia. Jurnal Media Akademik (JMA), 3(5). 1-24. https://doi.org/10.62281/v3i5.1853
Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, 150–154. https://doi.org/10.1016/j.tmp.2015.12.008
Battour, M., Salaheldeen, M., & Mady, K. (2021). Exploring innovative marketing opportunities for halal entrepreneurs in hospitality and tourism industry. In SHS web of conferences (Vol. 124, p. 10001). EDP Sciences. https://doi.org/10.1051/shsconf/202112410001
Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6(4), 408–424. https://doi.org/10.1016/0160-7383(79)90004-5
Dewi, W. W. A., Febriani, N., Destrity, N. A., Tamitiadini, D., Illahi, A. K., Syauki, W. R., Avicenna, F., Avina, D. A. A., & Prasetyo, B. D. (2022). Teori Perilaku Konsumen. Universitas Brawijaya Press.
Febrianto, I. G. A., Anggani, M. F., & Utama, I. P. (2025). Push dan Pull Factor Motivasi Wisatawan Berkunjung ke Desa Wisata Lebakmuncang. Ranah Research: Journal of Multidisciplinary Research and Development, 7(4), 2409–2419. https://doi.org/10.38035/rrj.v7i4.1499
Hutasoit, S. J., Mariyanti, S., & Safitri, S. (2023). Analisis Hubungan Atribusi Sosial Dan Perilaku Altruisme Pada Generasi Z Di Dki Jakarta. Psychommunity Seminar Nasional Psikologi Esa Unggul. Received from https://prosiding.esaunggul.ac.id/index.php/SEMNASPSIKOLOGI/article/view/302
Irawati, N. W., & Bulutoding, L. (2024). Trilogy Halal Tourism Al Mulk. Jurnal Ilmiah Ekonomi Islam, 10(1), 778–785. https://doi.org/10.29040/jiei.v10i1.12380
Jundiah, N. E., Azka, M. R., Saputra, D. A., & Salsabila, N. R. (2024). Strategi Manajemen Operasional Dalam Pengembangan Daya Saing Hotel Berbasis Syariah Dengan Perbandingan Hotel Konvensial. Media Riset Bisnis Ekonomi Sains Dan Terapan, 2(2), 88–98. https://doi.org/10.71312/mrbest.v2i2.183
Laka, L., Darmansyah, R., Judijanto, L., Lase, J. F., Haluti, F., Kuswanti, F., & Kalip, K. (2024). Pendidikan karakter Gen Z di era digital. PT. Sonpedia Publishing Indonesia.
Mansoer, M., & Zamhari, A. (n.d.). Pandangan ulama tentang pariwisata halal di Yogyakarta. Disertasi. Universitas Islam Negeri Syarif Hidayatullah Jakarta. Received from https://repository.uinjkt.ac.id/dspace/handle/123456789/83205
Maulana, N. (2022). Potensi pengembangan industri Halal Indonesia di tengah persaingan halal global. Jurnal Iqtisaduna, 8(2), 136–150. https://doi.org/10.24252/iqtisaduna.v8i2.32465
Maulana, Z. A., & Budiyono, A. (2024). Kajian Komunikasi dalam Sudut Pandang Studi Fenomenologi: Literatur Review. Translitera: Jurnal Kajian Komunikasi Dan Studi Media, 13(2), 98–110. https://doi.org/10.35457/translitera.v13i2.3645
Muis, M. (2020). Perkembangan Peluang dan Tantangan Wisata Halal di Aceh. Jurnal Adabiya, 22(1), 41–55. https://doi.org/10.22373/adabiya.v22i1.7456
Mukarromah, S. (2021). Persepsi Masyarakat Terhadap Destinasi Wisata Syariah: Tujuan Fenomena (Studi Kasus Pada Wisata Syariah Utama Raya Banyuglugur Situbondo). Perisai: Islamic Banking and Finance Journal, 5(2), 213–222. https://doi.org/10.21070/perisai.v5i2.1532
Mutmainah, L., Andani, L., & Taufik, N. (2024). Intention of Generation Z to Visit Halal Tourism Destination in West Java. EkBis: Jurnal Ekonomi Dan Bisnis, 8(2), 117–136. https://doi.org/10.14421/EkBis.2024.8.2.2285
Nisa, A. H., Hasna, H., & Yarni, L. (2023). Persepsi. Koloni, 2(4), 213–226. https://doi.org/10.31004/koloni.v2i4.568
Parasuraman, A., Zeithaml, V. A., & Berry, L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing 64(1):12-40. Received from https://www.researchgate.net/publication/200827786_SERVQUAL_A_Multiple-item_Scale_for_Measuring_Consumer_Perceptions_of_Service_Quality
Priporas, C.-V., Stylos, N., & Fotiadis, A. K. (2017). Generation Z consumers’ expectations of interactions in smart retailing: A future agenda. Computers in Human Behavior, 77, 374–381. https://doi.org/10.1016/j.chb.2017.01.058
Saputra, D. E., Nazira, N. A., Putri, F. W., & Hidayati, A. N. (2025). Mendorong pertumbuhan ekonomi melalui ekosistem industri halal di Indonesia. Jurnal Ilmiah Ekonomi, Manajemen, Bisnis, dan Akuntansi, 2(4), 81–93. https://doi.org/10.61722/jemba.v2i4.1074
Stafrezar, B. (2024). Potensi dan Tantangan Digitalisasi dalam Memajukan Wisata Halal di Indonesia: Solusi dan Implementasi. Journal Of Economics, Business, Management, Accounting And Social Sciences, 2(6), 342–351. https://doi.org/10.63200/jebmass.v2i6.157
Uyun, K. (2025). Analisis Flexing di Media Sosial: Citra, Konsumsi, dan Hubungan Sosial Gen Z. Komunikologi: Jurnal Pengembangan Ilmu Komunikasi Dan Sosial, 9(2), 30–38. http://dx.doi.org/10.30829/komunikologi.v9i2.26583
Wibowo, W., & Ayuningtyas, F. (2024). Generasi Z sebagai Konsumen Masa Depan: Karakteristik, Preferensi, dan Tantangan Baru. Buana Komunikasi (Jurnal Penelitian Dan Studi Ilmu Komunikasi), 5(2), 90–99. https://doi.org/10.32897/buanakomunikasi.2024.5.2.3937
Yudiantoro, D., & Suselo, D. (2024). Analysis Of The Global Muslim Travel Index (GMTI) Approach As An Effort To Develop Halal Tourism In The Wilis Ring Area Of Tulungagung Regency. An-Nisbah: Jurnal Ekonomi Syariah, 11(01), 31–45. https://doi.org/10.21274/an.v11i1.8504
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2026 Nurul Rokhis Amelia, Aslikhah, Sukamto
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
