Adopsi E-Commerce Usaha Mikro Kecil Menengah (UMKM) Makanan dan Minuman di Kabupaten Lamongan Pasca Pandemi COVID-19

Indira Shofia Maulida; Sani Rusminah

doi:10.29040/jap.v23i2.7396

Adopsi E-Commerce Usaha Mikro Kecil Menengah (UMKM) Makanan dan Minuman di Kabupaten Lamongan Pasca Pandemi COVID-19

Indira Shofia Maulida, Sani Rusminah

Abstract

In the COVID-19 pandemic situation, there are 37,000 MSMEs that have gave a statement that they suffered a loss, estimated at approx. 56% of MSMEs experienced a decline in sales, around 22% reported regarding problems in the financing aspect, as much as 15% reported problems related to the distribution of goods, and as many as 4% experienced difficulties obtaining raw materials using E-commerce can accelerate the performance of MSMEs because it can minimize costs for marketing the goods or services to be sold. The aim of this research is to find out the factors that influence e-commerce adoption, namely the external environment, perceived convenience, technology readiness, attitudes towards e-commerce adoption and behavioral intentions in food and beverage MSMEs after the COVID-19 pandemic in Lamongan Regency.This research method uses quantitative data by distributing questionnaires to respondents. The sampling technique in this study was to use a simple random sampling method for MSME Food and Beverage actors. Data analysis uses index transformation analysis tools and statistical T test analysis. The results of the transformation analysis of the perceived usefulness variable index have a good percentage of 66.33%. This means that the perception of usability has a strong influence on the adoption of E-Commerce by food and beverage MSME actors in Lamongan Regency. Then based on the results of the analysis of multiple linear regression analysis on the t test, the organizational readiness variable for E-Commerce adoption has an effect of t count 3,906 > t table 1,985. This means that having organizational readiness for food and beverage MSME actors will have a positive impact on the adoption of E-Commerce in Lamongan Regency

Keyword : E-Commerce Adoption, Food and Baverage, Micro Small Medium and Entreprises

Full Text:

PDF

References

Abiad A, Arao M, Dagli S, Ferrarini B, Noy I, Osewe P, Platitas R. 2020. The economic impact of the COVID-19 outbreak on developing Asia. Journal of Economics, 5(1): 45-55

Anandia Nurrohmah & Farah Alfatur, 2016, Adopsi E-Commerce Pada Usaha Mikro Dan Kecil Di Bandung (Studi Kasus Subsektor Fesyen). E-Proceeding of Management. ISSN : 2355-9357 Vol. 3 No. 2

Awiagah R, Kang J, Lim JI. 2016. Factors affecting e-commerce adoption among

SMEs in Ghana. Information Development, 32(4): 815-836.

Baldwin R, Tomiura E. 2020. Thinking ahead about the trade impact of COVID-

Economics in the Time of COVID-19, 59(7): 123-130.

Bernerth, J. (2004). Expanding our understanding of the change message. HR Development Review 3 (1), 36-52

Cao K, Yang Z. 2016. Study of e-commerce adoption by tourism websites in

China. Journal of Destination Marketing and Management, 5(3): 283-289.

Hong W, Zhu K. 2006. Migrating to internet-based e-commerce: factors affecting

e-commerce adoption and migration at the firm level. Information and

Management, 43(2): 204-221.

Jogiyanto. 2007. Sistem Informasi Keperilakuan. Edisi Revisi.Yogyakarta: Andi Offset.

Kabanda S, Brown I. 2017. A structuration analysis of small and Medium

Enterprise (SME) adoption of e-commerce: the case of Tanzania.

Telematics and Informatics, 34(4): 118-132.

Nugroho MA, Fajar MA. 2017. Effects of technology readiness towards

acceptance of mandatory web-based attendance system. Procedia Computer

Science, 124(4): 319-328.

Nurlinda, Vidya F. 2019. Determinan adopsi e-commerce dan dampaknya pada

kinerja usaha mikro kecil menengah (UMKM). Jurnal Riset Akuntansi dan

Keungan,7(3):445-464.

Nurrohmah A, Alfanur F. 2016. Adoption of e-commerce on micro and small

enterprise in Bandung (fashion subsector case study). E-Proceeding of

Management, 3(2): 1120–1127.

Pinky Kusumu Ningtyas, Bambang Sunarko & Jaryono, 2015, Analisis Faktor Yang Mempengaruhi Adopsi E-Commerce Dan Pengaruhnya Terhadap Kinerja UMKM. Performance Business & Management Journal. ISSN :1829-6467. Vol. 21 No. 1

Rapali JA, Soelaiman L. 2019. Pengaruh teknologi, organisasi, dan lingkungan

eksternal terhadap kinerja bisnis UMKM di Jakarta melalui adopsi media

sosial sebagai variabel mediasi. Jurnal Manajerial dan Kewirausahaan,

(4): 890-899.

Santoso B. 2012. Pengaruh perceived usefulness, perceived ease of use dan perceived enjoyment terhadap penerimaan teknologi informasi (studi empiris di kabupaten Sragen). Jurnal Studi Akuntansi Indonesia, 1(3): 135- 151.

Schierz PG, Schilke O, Wirtz BW. 2010. Understanding consumer acceptance of mobile payment services: an empirical analysis. Electronic Commerce Research and Applications, 9(1): 209-216.

Sholihin M, Mujilahwati S. 2016. Dampak pemanfaatan e-commerce terhadap

peningkatan penjualan di UMKM (studi kasus Ninda Bros Lamongan ). Jurnal

Teknika,8(1):106-121.

Sugiyono. (2020). Statistika untuk Penelitian (5th ed.). Alfabeta.

Turban E. 2010. Electronic Commerce 2010: A Managerial Perspective. Upper

Saddle River: Pearson Education.

Wallace, L. G., & Steven D, S. (2014).The Adoption of Software Measures: A Technology Acceptance Model (TAM) Perspective. Information and Management, 249-259.

Weiner, Bryan J. 2009. A Theory of Organization Readiness for Change.

DOI: http://dx.doi.org/10.29040/jap.v23i2.7396