Pengaruh Bias Terhadap Keputusan Investasi Saham pada Investor Muda di Surabaya

Authors

  • Jessica Willyanto Universitas Kristen Petra
  • Grace Vanessa Wijaya Universitas Kristen Petra
  • Evelyn Evelyn Universitas Kristen Petra

Abstract

Investor adalah individu atau entitas lain yang melakukan penanaman modal dengan harapan mendapatkan keuntungan di masa mendatang. Keputusan investor memiliki perilaku rasional dan irasional. Perilaku investor dipengaruhi oleh berbagai bias yang berkembang dari teori behavioural finance. Penelitian ini bertujuan untuk mengetahui pengaruh availability bias, overconfidence bias dan representativeness bias pada keputusan investasi saham investor muda di Surabaya. Penelitian ini merupakan penelitian asosiatif dengan metode kuantitatif. Jumlah sampel pada penelitian ini berjumlah 82 responden. Penelitian ini akan menggunakan kuesioner yang akan disebarkan melalui google form. Metode analisis data pada penelitian ini menggunakan software PLS. Penelitian ini menghasilkan variabel representativeness bias dan availability bias tidak berpengaruh signifikan terhadap keputusan investasi saham pada investor muda di Surabaya sedangkan hasil analisis data menunjukan bahwa overconfidence bias berpengaruh signifikan terhadap keputusan investasi saham pada investor muda di Surabaya.

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Published

2022-01-22

How to Cite

Willyanto, J., Wijaya, G. V., & Evelyn, E. (2022). Pengaruh Bias Terhadap Keputusan Investasi Saham pada Investor Muda di Surabaya. Jurnal Akuntansi Dan Pajak, 22(2), 715–723. Retrieved from https://www.jurnal.stie-aas.ac.id/index.php/jap/article/view/4042

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Vol. 22 No. 2 (2022): JAP : Vol. 22, No. 2, Agustus 2021 - Januari 2022

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