OPTIMALISASI MEDIA SOSIAL TIKTOK UNTUK BISNIS ONLINE IBU RUMAH TANGGA DI MASA PANDEMI COVID 19

Authors

  • Nur Huda Fakultas Ekonomi dan Bisnis Islam ,UIN Walisongo Semarang, Indonesia
  • Kurnia Setyoningrum Fakultas Ekonomi dan Bisnis Islam, UIN Walisongo Semarang, Indonesia
  • Sokhikhatul Mawadah Fakultas Ekonomi dan Bisnis Islam,UIN Walisongo Semarang, Indonesia
  • Ana Zahrotun Nihayah UIN Walisongo Semarang, Indonesia

DOI:

https://doi.org/10.29040/budimas.v7i2.14671

Abstract

Tiktok is one of social media which describe only used for dancing and entertainment, and then now Tiktok not only used for that but can be used as a selling medium. The Tiktok application can be linked to the tiktok seller application or the tiktok shop so that personal accounts can also be used to sell. During the pandemic, housewives can use tiktok to increase their income. Housewives who have or don't have an online business can use tiktok social media to increase their income. Through community service work, we organize training, practice and mentoring for housewives to do business online using social media Tiktok. The service starts from providing technical guidance, assisting practice as well as monitoring and evaluation. The housewives we accompany are able to link their personal accounts to the seller's tiktok account, can fill in all the necessary data and can add a yellow basket to the uploaded video. If the personal tiktok account already has a yellow basket, then this community service is called successful. Furthermore, housewives who take part in this optimization activity can sell using their tiktok account. Although successful, there are still many obstacles faced including: the number of followers is still small, product categories are still few to be inputted and the quality of the video still needs a lot of improvement in order to be watched or get a lot of views.

References

Dekas, R., & Oktavianti, S. (2021). Pelatihan Bisnis Online Shop dalam Membentuk Jiwa Entrepreneur Remaja Kota Prabumulih pada Masa Pandemi Covid-19. Jurnal Abdidas, 2(3), 662–669.

Fathoni, A. (2019). Dampak covic 19 dan kebijakan psbb pemerintah terhadap UMKM di Wiyung Surabaya. Dinar: Jurnal Prodi Ekonomi Syariah, 3(1), 30–69.

Herdiana, D. (2020). Implementasi Kebijakan Pembatasan Sosial Berskala Besar (Psbb) Sebagai Upaya Penanggulangan Corona Virus Disease 2019 (Covid-19). Decision: Jurnal Administrasi Publik, 2(2).

Indriya, I. (2020). Konsep tafakkur dalam alquran dalam menyikapi coronavirus COVID-19. SALAM: Jurnal Sosial Dan Budaya Syar-I, 7(3), 211–216.

Jalaludin, E., Majdina, N., Fajrina, R., Camilla, N. S., Rinaldi, R., & Fadillah, F. (2023). Penyuluhan Optimasi Tiktok Shop Bagi Pelaku Ukm Di Kelurahan Ulujami. Bisma: Jurnal Pengabdian Masyarakat, 1(1), 51–57.

Kristiani, N., & Putri, S. W. (2022). Pengaruh Perceived Usefulness dan Playfulness terhadap Intention To Use Pengguna Aplikasi Tik Tok Di Masa Pandemi Covid 19. CAPITAL: Jurnal Ekonomi Dan Manajemen, 5(2), 162–177.

Kussujaniatun, S., Sujatmika, S., & Laksana, D. H. (2022). Digitalisasi layanan keuangan pada lembaga jasa keuangan mikro.

Masganti, S., & Assingkily, M. S. (2021). Persepsi Guru tentang Social Distancing pada Pendidikan AUD Era New Normal. Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini, 5(2), 1009–1023.

Nadiyah, D. L. (2021). Pemanfaatan Aplikasi Tik Tok Sebagai Media Pembelajaran Akidah Akhlak Di MTS NU Banat Kudus. Al-Riwayah: Jurnal Kependidikan, 13(2), 263–280.

Nursofwa, R. F., Sukur, M. H., Kurniadi, B. K., & others. (2020). Penanganan pelayanan kesehatan di masa pandemi covid-19 dalam perspektif hukum kesehatan. Inicio Legis, 1(1).

Purwoko, B., Sartinah, E. P., & others. (2021). Studi pendekatan terapi psikologis untuk kesehatan mental masyarakat pada masa pandemic Covid-19. TERAPUTIK: Jurnal Bimbingan Dan Konseling, 5(1), 141–151.

Sujarwanto, S., Purwoko, B., Budiyanto, B., Adhe, K. R., & Khofidatur, R. (2021). PETA PROBLEMATIKA DAN ALTERNATIF SOLUSI PENGUATAN KERJASAM PERGURUAN TINGGI DI INDONESIA PADA MASA PANDEMI COVID 19. JDMP (Jurnal Dinamika Manajemen Pendidikan), 5(2).

Syafrida, S., & Hartati, R. (2020). Bersama melawan virus covid 19 di Indonesia. SALAM: Jurnal Sosial Dan Budaya Syar-I, 7(2), 495–508.

Downloads

Published

2025-06-21

How to Cite

Nur Huda, Kurnia Setyoningrum, Sokhikhatul Mawadah, & Nihayah, A. Z. (2025). OPTIMALISASI MEDIA SOSIAL TIKTOK UNTUK BISNIS ONLINE IBU RUMAH TANGGA DI MASA PANDEMI COVID 19. BUDIMAS : JURNAL PENGABDIAN MASYARAKAT, 7(2). https://doi.org/10.29040/budimas.v7i2.14671

Issue

Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat

Section

Articles

Citation Check