International Journal of Economics, Business and Accounting Research (IJEBAR)
International Journal of Economics, Business, and Accounting Research (IJEBAR) IJEBAR is a peer-reviewed journal that publishes high-quality research in economics, business, and accounting. The journal aims to advance academic knowledge and support practical applications through original and impactful studies. Publication Frequency: Published four times a year — March, June, September, and December. Focus & Scope: Economics · Business · Accounting · Finance · Behavioral Accounting · Management Accounting · Accounting Education · Public Sector Accounting · Environmental Accounting · Accounting Ethics. Published by LPPM ITB AAS Indonesia.
LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)
Authors who publish with IJEBAR agree to the following terms: Authors retain copyright and grant the IJEBAR right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgement of the work's authorship and initial publication in IJEBAR. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in IJEBAR. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
THE EFFECT OF ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) ON CORPORATE PERFORMANCE WITH ENTERPRISE RISK MANAGEMENT (ERM) AS A MEDIATING VARIABLE
This research association the correlation between ESG and corporate performance, with ERM as an intervening variable among manufacturing companies listed on the Indonesia Stock Exchange during the 2022–2024 period. Using a quantitative research design and secondary data obtained from firms’ published reports, the empirical results show that ESG initiatives do not exert a direct impact on firm performance. Moreover, ESG is found to have a negative and statistically significant relationship with ERM, indicating that ESG implementation may function as an alternative mechanism for addressing non-financial risk exposures. The analysis further reveals that ERM neither significantly influences corporate performance nor mediates the relationship between ESG and performance. Interpreted through the lens of stakeholder theory, these results suggest that the performance implications of ESG and ERM are not immediate but are shaped by firm-specific characteristics and contextual conditions. Overall, the findings highlight the inherent complexity of aligning sustainability strategies with risk management practices to enhance firm performance in emerging market settings. Keywords: ESG, ERM, Corporate Performance, Stakeholder Theory
Copyright (c) 2025 Nur Azizah, Suwarno Suwarno
DETERMINANTS OF ENVIRONMENTALLY FRIENDLY HOME PURCHASE INTENTIONS AMONG THE YOUNGER GENERATION IN INDONESIA
In Indonesia, interest in environmentally friendly housing has increased over the past two decades. However, despite this high level of interest, growth has not been optimal. This study aims to analyze the factors influencing the intention to purchase an environmentally friendly home among the younger generation. The sample of this study was the younger generation, namely Generation Z and millennials. The sampling technique used purposive sampling and the data analysis method used PLS-SEM. The findings of this study indicate that the intention to purchase an environmentally friendly home among the younger generation is directly influenced by subjective norms, PBC, environmental concern, knowledge of environmentally friendly buildings, reasonable prices, and perceived value. Environmental concern and knowledge of environmentally friendly buildings are strong predictors in fostering positive attitudes among the younger generation towards the environment. Meanwhile, subjective norms and PBC are directly influenced by knowledge of environmentally friendly buildings. These findings underscore the importance of targeting the already high environmental concern among the younger generation. Enhancing PBC through price transparency and innovative financing options is crucial to bridging intentions and actions. Subjective norms can be leveraged through campaigns that highlight the "trend" or "new normal" of green home ownership among their peers.
STARS, STORIES, AND RISK: HOW RATING REVIEWS AND ONLINE CUSTOMER REVIEWS DRIVE HOTEL BOOKING BEHAVIOR
Online word of mouth (WOM) in the form of customer reviews is a crucial element in the consumer decision-making process, particularly in online hotel booking services. This study aims to analyze the influence of review ratings and online customer reviews on customer perceived risk and purchase decisions on the Tokopedia and Booking.com platforms. Furthermore, this study explores the role of customer perceived risk as a mediating variable between online WOM and purchase decisions. The method used is a quantitative approach by distributing questionnaires to 167 respondents who have experience booking hotels through both platforms. Data analysis was conducted using WarpPLS 8.0 software to test validity, reliability, and test the research hypotheses. The results show that review ratings have a positive and significant influence on purchase decisions and customer perceived risk. Meanwhile, online customer reviews have a positive and significant influence on purchase decisions, but their influence on customer perceived risk is not significant. Furthermore, customer perceived risk is proven to have a positive and significant influence on purchase decisions. These findings confirm that review ratings and risk perception are important determinants in consumer purchasing decisions in online hotel booking services.
Copyright (c) 2025 Jason Williams, Clarine Eugenia Chandra , Patricia Putri Palino , Fatimah Rezky Chaerani , Natalsjha Angelique Ersten Uno Hasim , Elia Ardyan
ENHANCING BUSINESS RESILIENCE IN SMES: THE ROLE OF ADAPTIVE LEADERSHIP AND LEARNING VIA DIGITAL READINESS AND DYNAMIC CAPABILITIES
This study investigates how adaptive resilience and human capital regeneration contribute to strategic sustainability in SMEs, while examining the potential moderating role of institutional flexibility. The research addresses a critical gap in understanding the interplay between organizational capabilities and institutional environments in emerging market contexts. Employing a quantitative research design, data were collected from SMEs in East Java through comprehensive surveys. The analysis utilized Structural Equation Modeling to assess the hypothesized relationships between the key constructs while ensuring robust validity and reliability tests. The results demonstrate that both adaptive resilience and human capital regeneration positively influence strategic sustainability. Contrary to expectations, institutional flexibility does not significantly moderate these relationships, suggesting that internal organizational capabilities may play a more pivotal role than external institutional factors in driving SME sustainability. This study offers novel theoretical insights by challenging conventional assumptions about institutional support in emerging markets. It contributes to the dynamic capabilities literature by highlighting the primacy of internal resilience and human capital development over institutional adaptability for SME sustainability.
Copyright (c) 2025 Hendra Wahyudi, Andre Dwijanto Witjaksono
SOCIETAL SUSTAINABILITY VIA FINTECH ADOPTION: EXAMINING THE MEDIATING ROLE OF FINANCIAL INCLUSION UNDER PERCEIVED BENEFITS AND RISKS
While FinTech is rapidly reshaping Indonesia’s financial landscape, there remains limited understanding of how young users, particularly Gen Z and Millennials, evaluate the trade-offs between perceived benefits and risks within this context. Addressing this gap, this study examines FinTech users in Surabaya (n = 142 valid responses) using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal a clear behavioral pathway in which monetary and non-monetary benefits do not directly influence FinTech adoption. Instead, these benefits significantly enhance Financial Inclusion, which functions as a critical prerequisite for adoption. Risk perceptions operate at different stages of the process. Security concerns significantly reduce perceived Financial Inclusion, while regulatory ambiguity directly weakens FinTech adoption. In contrast, financial risk shows no significant behavioral effect. The results further indicate that FinTech adoption does not significantly contribute to societal sustainability, suggesting that broader social outcomes depend more on structural and institutional enablers than on individual uptake alone. Overall, this study clarifies the central mediating role of Financial Inclusion and underscores the importance of secure user experiences and clear regulatory frameworks in translating digital participation into sustainable societal impact.
Copyright (c) 2025 Isadora Elgina Pramana, Adi Kurniawan Yusup
ANALYSIS OF DETERMINANTS INFLUENCING PREMIUM PRICING OF GUEST HOUSES IN WEST DENPASAR, BALI
This study aims to test the hypothesis regarding the variables that form premium pricing for guesthouses in West Denpasar, Bali. The theories applied in this research are service marketing theory, with an in-depth analysis of the Flower of Services and Shostack’s Molecular Model. The study employs Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Data was collected through the distribution of structured questionnaires. The population of this study consists of visitors to Andakasa Residence guesthouse during the 2022-2023 period, totaling 178 individuals. The sample size was 124 respondents, determined through probability sampling using the simple random sampling technique with a 5% margin of error. The results indicate that the indicators Information, Hospitality, Safekeeping, Exceptions, Essential Evidence, Distribution Strategy, Pricing Strategy, and Service Elements contribute to premium pricing. In contrast, Order Taking, Billing, Payment, Consultation, Advertising Strategy, and Product Elements do not form premium pricing for guesthouses in West Denpasar, Bali. It is hoped that these findings can provide insights for guesthouse owners in West Denpasar, particularly Andakasa Residence, to improve their services and establish premium pricing based on the variables examined in this study.
Copyright (c) 2025 Eko Wahyudi, David Sukardi Kodrat, Eric Hartanto, Yuli Kartika Dewi
TAXATION ASPECTS OF COMPANIES THAT UTILIZE MARKET PLACE IN BUSINESS ACTIVITIES: CASE STUDY OF CV X
This study aims to analyze the taxation aspects of CV X as a company that utilizes marketplace in business activities in Indonesia. CV X is a micro company engaged in the retail trade of clothing. The method used in this study is a case study with analysis of CV X's financial and tax data during 2024. The results of the study indicate that CV X has carried out its tax obligations according to the provisions, including payment of Final Income Tax Article 4(2) MSMEs, Final Income Tax Article 4(2) Rent, and Income Tax Article 21, but still faces challenges in recording complex transactions, as well as the time difference between receipt of goods and disbursement of funds, which has the potential to cause inaccuracies in revenue recognition and tax reporting. It can be concluded that CV X's tax compliance is quite good, but it needs to improve the bookkeeping system and tax socialization to overcome existing challenges.
Copyright (c) 2025 Saktiana Rizki Endiramurti, Grace Silla Devinta Putri, Fahrur Rozie
IMPLEMENTATION OF MURABAHAH CONTRACT IN INDONESIA: A NARRATIVE STUDY OF THE PROCESS, CHALLENGES, AND ECONOMIC IMPACT
Murabahah is the most widely used sales-based financing instrument in Indonesian Islamic banking. This study aims to analyze the implementation of murabahah contracts in Indonesia based on the guidelines of the National Sharia Council-Indonesian Ulema Council (DSN-MUI), identify practical challenges in its implementation, and examine the economic impact on both banks and customers. This narrative study uses a systematic literature review approach with an analysis of 20 selected scientific journals from 1,000 identified documents. The findings of the study show that the implementation of murabahah contracts in Indonesia faces a significant gap between the provisions of the DSN-MUI fatwa and practices in the field, especially regarding the transfer of asset ownership, the use of wakalah (agency/authorization), and the choice of murabahah over alternative contracts. The economic impact is ambiguous: murabahah increases the bank's profitability but can reduce customer confidence if it is not in line with sharia principles. The findings of this study open up opportunities for the development of an innovative trade-based murabahah model to improve alignment with maqasid al-sharia and the resilience of Islamic banking. Keywords: Murabahah contract, sharia banking, DSN-MUI, sharia fatwa, wakalah
Copyright (c) 2025 Kiki Afriani Putri, Fitri Wulandari
THE EFFECT OF ACCEPTABILITY, AFFORDABILITY, AND ACCESSIBILITY ON THE DECISIONS OF MSMEs CUSTOMERS IN SHARIA FINANCING
This study aims to analyze the influence of acceptability, affordability, and accessibility on the decisions of MSME customers to use Sharia financing at BPRS Hikmah Khazanah in Joyotakan Village. The study employed a quantitative approach with a causal method, collecting data through a questionnaire from 150 respondents. The data were analyzed using multiple linear regression, following initial testing for validity, reliability, and classical model assumptions. The results showed that all three independent variables had a significant influence on customer decisions simultaneously. However, only affordability and accessibility had a positive and considerable influence, to some extent. Affordability was the dominant factor influencing decisions, followed by accessibility (ease of procedures and services). Meanwhile, acceptability (compliance with Sharia principles) showed to have a partial, non-significant effect. These findings suggest that the primary considerations of MSMEs are pragmatic, such as affordable costs and accessible services, rather than normative considerations of Sharia compliance. The implication of this research is the importance of BPRS to focus more on policies that simplify procedures, provide clear information, and offer competitive cost schemes to increase interest and decision-making on sharia financing among MSMEs. Keywords: Acceptability, affordability, accessibility, customer decision.
Copyright (c) 2025 Nurul Fatimah, Agung Abdullah
IMPLEMENTATION OF THE ARM'S LENGTH PRINCIPLE IN RELATED PARTY RELATIONSHIPS AT PT S INDONESIA
This study aims to analyze the implementation of Arm’s Length Principle by PT S Indonesia in affiliated transactions with SF Co., Ltd, a parent company from Japan. The focus of the study is to assess the suitability of determining fair prices with tax regulations in Indonesia. The research method used is descriptive qualitative through interviews with tax consultants who handle the company’s transfer pricing. The analysis is carried out based on Transfer Pricing documentation and applicable tax provisions. The results of the study indicate that the use of the Transaction Net Margin Method (TNMM) is in accordance with the business characteristics of PT S Indonesia. Testing using the Profit Level Indicator (PLI) with the Berry Ratio method shows that the company’s position is within the fair range, especially in the lower interquartile. In conclusion, PT S Indonesia has implemented tax obligations in accordance with the fairness principle without any indication of tax avoidance practices, although there are obstacles in finding comparable comparisons.
Copyright (c) 2025 Rafida Nuraini, Hanung Triatmoko, Oscar Prasetyo Adhi, Asaprima Putra Karunia
The Effect of Profitability and Environmental Performance on Firm Value of Islamic Commercial Banks in Indonesia
This study aims to analyze the influence of profitability and environmental performance on the value of companies in Sharia Commercial Banks in Indonesia for the 2020–2023 period. Profitability is measured using Return on Assets (ROA), while environmental performance is measured by PROPER. The value of the company is proxied by the Price to Book Value (PBV). The research method used is a quantitative approach with multiple linear regression analysis. The results of the study show that profitability has a positive and significant effect on the company's value partially. Environmental performance does not have a significant effect partially, but simultaneously, profitability and environmental performance have a significant effect on the company's value. These findings confirm the importance of strengthening profitability and implementing sustainable environmental management to increase company value. This research is expected to be a reference for practitioners and academics in the development of sustainability-oriented Islamic financial management.
Copyright (c) 2025 Farah Ivana, Syarifah Mauli Masyithah, Indrakesuma, Muhammad Ridha Ramli, Syafira Yunidar, Ferroz Firdaus
THE DIGITAL TRINITY: INFLUENCERS, REVIEWS AND BRAND – QUANTIFYING THEIR SYNERGISTIC EFFECT ON FNB PURCHASE INTENTION
Trends in social media marketing have advanced significantly and are being utilized by culinary business operators. These trends are used to build Brand Awareness, which increases consumers' Purchase Intention. The purpose of this study is to analyze the effect of Influencer Marketing and Online Customer Reviews on Purchase Intention, with the mediating role of Brand Awareness. This study was analyzed using Partial Least Squares Structural Equation Model (PLS-SEM). The collected data were then processed using SMART-PLS. A total of 160 consumers from the Gen Z and Y demographics were surveyed using questionnaires with a 5-point Likert scale. The study shows that Online Customer Reviews can influence Purchase Intention, unlike Influencer Marketing, which only affects Purchase Intention through Brand Awareness. This highlights the central role of Brand Awareness for every trend used, which, in this case, Influencer Marketing and Online Customer Reviews contribute to purchase intention. Therefore, operators in the culinary business must aim to balance the use of existing trends with efforts to enhance their Brand Awareness.
Copyright (c) 2025 Muhammad Sa`ad Trisnawijaya, Evi Jayanti Yonardi, Anastasya Putri Haeruddin, Denny Eka Axelito, Denis Hartanto, Erwin Erwin
INFLUENCE OF ENTREPRENEURSHIP KNOWLEDGE AND ENTREPRENEURIAL SELF-EFFICACY ON ENTREPRENEURIAL INTENTION: THE MEDIATING ROLE OF ENTREPRENEURIAL ATTITUDE IN EAST JAKARTA CULINARY SMES
A strong entrepreneurial foundation is essential for sustaining business growth, especially in the highly competitive culinary industry. The culinary sector is one of Indonesia’s most dynamic creative economy subsectors, yet many businesses face intense competition and a high risk of failure. This condition highlights the importance of understanding psychological and behavioral factors that influence entrepreneurs’ decision-making. Therefore, this study aims to analyze the effect of entrepreneurship and entrepreneurial self-efficacy on entrepreneurial intention, with entrepreneurial attitude serving as a mediating variable among culinary entrepreneurs in East Jakarta. The research employed a quantitative approach using a cross-sectional design, with a sample of 291 culinary entrepreneurs selected through purposive sampling. Data were collected through Likert-scale questionnaires distributed directly to respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that entrepreneurship and entrepreneurial self-efficacy both have a positive and significant influence on entrepreneurial intention. In addition, both variables also positively affect entrepreneurial attitude. This study further confirms that entrepreneurial attitude plays a mediating role in the relationship between entrepreneurship and entrepreneurial intention, as well as between entrepreneurial self-efficacy and entrepreneurial intention. These results offer meaningful insights into how psychological readiness, confidence, and entrepreneurial orientation can strengthen entrepreneurial intention among culinary entrepreneurs. The findings also provide practical guidance for policymakers and business development programs in designing initiatives that enhance the sustainability and competitiveness of culinary businesses in East Jakarta.
Copyright (c) 2025 Keren Sarwana Kho, Rodhiah
ANALYSIS OF PRIMARY SCHOOL NEEDS IN BANTEN BASED ON EDUCATIONAL AND FISCAL INDICATORS
This study develops an Urgency Index for Primary School Needs to assess disparities in basic education provision across districts and cities in Banten Province, Indonesia. The index integrates indicators of educational access, infrastructure availability, teacher adequacy, demographic pressure, and local fiscal capacity. Using a quantitative descriptive approach with composite index modeling, the study identifies regions that require priority intervention under the national Sekolah Rakyat initiative. The analysis shows substantial inequalities in school capacity and access across Banten. Tangerang Regency, Tangerang City, and Serang City occupy the top three priorities for primary school development. Tangerang Regency has the first priority because it has the highest number of out-of-school children in the Banten region, proportional to the number of children aged 5-14 years, plus the highest student/teacher ratio, and is supported by high fiscal capacity. Tangerang City has the second priority because it has a large number of children aged 5-14 years, has a relatively high number of out-of-school children, and is supported by high fiscal capacity. Serang City has the third priority because it has a relatively low literacy index, with a relatively low School Participation Rate, and a relatively high student/teacher ratio.
FINANCIAL DETERMINANTS OF INVESTMENT DECISION-MAKING IN FRAUDULENT SCHEMES WITH SCAM AWARENESS AS A MEDIATING VARIABLE AND RISK TOLERANCE AS A MODERATING VARIABLE
This study explores how financial literacy, financial behavior, and financial stress influence investment scam awareness, as well as how this awareness shapes investment decisions among Generation Z in Indonesia. This study applies Protection Motivation Theory (PMT) to explain how threat recognition and coping responses explain investors' behavior. Quantitative approach was used for this research with data sourced using an online questionnaire survey distributed to Generation Z investors in Indonesia through purposive sampling method. The data were evaluated using Structural Equation Modeling Partial Least Squares (SEM-PLS) using SmartPLS 4 to test the relationships between variables. The findings indicate that financial literacy has a positive and significant effect on investment scam awareness, allowing individuals to better recognize fraudulent schemes. In contrast, financial behavior and financial stress show no significant effect on awareness of investment scams. Furthermore, scam awareness does not directly affect investment decisions, but risk tolerance was proven to moderate this relationship. These findings show that although financial literacy improves scam awareness, investment decisions are also shaped by other factors. This work offers additional insight to existing literature by delivering a deeper understanding of how financial determinants shape investment decision-making in fraudulent investment contexts, especially among Generation Z investors in Indonesia.
Copyright (c) 2025 Adara Mishel Harjanto, Adi Kurniawan Yusup
QUANTIFYING REAL-TIME RETAIL IMPACT: INFLUENCER MEDIATION IN BOOSTING FASHION INTENTION
This study aims to analyse the causal pathway from Live Streaming Commerce to Purchase Intention in the fashion sector, by validating Influencer as a mediating variable. Using an explanatory quantitative approach, this study applied Partial Least Squares – Structural Equation Modelling (PLS-SEM) to survey data collected from 217 fashion consumers in South Sulawesi who have been involved in livestreaming commerce and are affordable to Influencers. The data collection instrument used was a questionnaire with a Likert scale (5 Scales). The main results show that, although livestreaming commerce has a positive and significant direct influence on Purchase Intent, the mediating influence channelled through Influencers is the dominant and superior transmission channel. These findings confirm that for urban consumers who demand authentic product validation, trusted Influencer figures serve as an essential mechanism that transforms real-time interactions into confidence to transact. The implications of this study are significant for fashion industry players, underscoring the need to shift the focus from just technology features to credible influencer authorisation strengthening strategies to achieve optimal conversion rates in a risk-averse regional market.
Copyright (c) 2025 Erwin Erwin, Gefael Triady, Francesco Chandra, Krisna Dharmawan Lionary, Jenifer Mariana Wiasal
THE ROLE OF SWOT ANALYSIS TO IDENTIFY INTERNAL FACTORS AND EXTERNAL IN THE STUDENT ACTIVITY UNIT (UKM) LASKAR BIMA CRAFT (LBC) STIT SUNAN GIRI BIMA
This study aims to explore the influence of internal and external factors on the Laskar Bima Craft (LBC) Student Activity Unit (UKM) at STIT Sunan Giri Bima by using SWOT analysis techniques (Strengths, Weaknesses, Opportunities, Threats). The method used in this study is qualitative with a case study approach, aiming to provide an in-depth picture of the state of the organization. Data collection was carried out through interviews, observations, and documentation involving members, consumer LBC management. The findings of this study show that the main strength of LBC lies in its function as a forum for student skill development and entrepreneurship, innovation in local products, and has a lot of products such as sofas, batik, and many more as well as support from university institutions. However, there are weaknesses seen in the limited human resources, communication between members in the organization, and the approach to digital marketing that is still lacking. Significant opportunities arise due to the increasing interest by kansumen and students in local handicraft products and also cooperation between SMEs, while the threat comes from competition between SMEs and declining interest in members. By utilizing SWOT analysis, obtaining development strategies that can increase competitiveness between SMEs, strengthen product character, and maximize the entrepreneurial potential of students in the campus environment.
Copyright (c) 2025 Mariani Mariani, Helmi Haris
WHEN DO VIRAL MARKETING AND SOCIAL PROOF DRIVE PURCHASE? THE MEDIATING ROLE OF FEAR OF MISSING OUT IN SOCIAL COMMERCE
This study examines when and how viral marketing and social proof shape purchase intention in social commerce, and whether Fear of Missing Out (FOMO) mediates these effects. Drawing on Social Influence Theory, we model viral marketing and social proof as antecedents, FOMO as a mediator, and purchase intention as the outcome. Data were collected from 231 active social commerce users in Indonesia and analyzed using variance-based structural equation modeling (PLS-SEM). The measurement model met accepted criteria for reliability and convergent validity. The structural results show that viral marketing exerts a positive and significant direct effect on purchase intention while also increasing FOMO. Social proof significantly elevates FOMO but does not directly influence purchase intention, indicating that endorsement cues operate primarily through affective urgency rather than as stand-alone drivers. FOMO has a positive and significant effect on purchase intention and mediates the paths from both viral marketing and social proof to purchase intention, implying partial mediation for viral marketing and full mediation for social proof. These findings advance theory by integrating normative and informational influence with an affective mechanism central to the attention economy. Managerially, they suggest prioritizing diffusion design and credible validation cues that ethically heighten urgency, while monitoring authenticity and overload to prevent reactance.
Copyright (c) 2025 Cipta canggih Perdana, Sinar Dharmayana Putra, Yuyun Karystin Meilisa Suade, Monalisa
THE DETERMINANTS OF BUSINESS SUCCESS IN GROCERY STORES IN SEMARANG CITY
This research aims to determine the role of business capital, competitors, product diversification, financial management, and digital technology on business success. The research population is Modern Grocery Store operators in Semarang City. Data were collected through questionnaires from 50 respondents as the research sample. The research method is quantitative and data analysis uses multiple linear regression tests. From the results of the hypothesis test, there is a significant positive partial influence of the variables of business capital, competitors, product diversification, financial management and digital technology on business success. Based on the test results, the coefficient of determination is 0.971. In other words, this study model explains 97.1% of the variance in business success, while other variables explain the remaining 2.9%. Novelty: this research focuses on modern grocery stores in Semarang City, areas that have not been researched much in previous research and modern MSME-based grocery stores that adopt the concept of semi-minimarkets and adopt digital technology. Contribution: This study theoretically clarifies the role of factors in the success of MSME-based modern grocery store business and practically by providing strategic insights for grocery store owners and local policymakers to strengthen competitiveness in the modern retail sector.
Copyright (c) 2025 Nabilla Zahra Alidya, Dewi Widyaningsih, Haryo Kusumo
THE EFFECT OF DIGITAL MARKETING, BRAND IMAGE, AND BRAND TRUST ON CONSUMER PURCHASE INTEREST IN GOOD SUPPLY
This study aims to determine the effect of digital marketing, brand image, and brand trust on consumer purchase intention with Good Supply as the object of study. The variables used in this study are digital marketing, brand image, and brand trust as independent variables, and purchase intention as the dependent variable. The method used is quantitative with multiple linear regression analysis approach. The sample used in this study used a non-probability sampling method with a purposive sampling technique and a sample of 150 respondents. Data collection techniques in this study were carried out by distributing questionnaires using a Likert scale. Based on the results of data analysis, it can be interpreted that digital marketing influences the purchase intention of Good Supply consumers. Brand Image influences the purchase intention of Good Supply consumers. Brand Trust influences the purchase intention of Good Supply consumers.
Copyright (c) 2025 Primadiansyah Ridha Novrizal, Damelina Basauli Tambunan
FROM CLICK TO PURCHASE: EXPLORING THE INFLUENCE OF DIGITAL MARKETING ON REPURCHASE INTENTION THROUGH ELECTRONIC WORD OF MOUTH MARKETING IN MSMES
This study addresses the inconsistency in research findings regarding the influence of digital marketing on repurchase intention, particularly for MSME products sold online. The research uses a quantitative approach with a positivist methodology and a conceptual model that requires empirical validation. Data was collected through a questionnaire distributed to 300 MSME consumers in Central Java, a region selected for its high repurchase intention for online MSME products. The findings show that while digital marketing does not directly and significantly influence repurchase intention, it has a strong, positive, and significant effect on electronic word of mouth marketing (eWOM). The study reveals that the impact of digital marketing on repurchase intention is only significant when it is mediated by electronic relationship marketing (ERM). This means that digital marketing's effectiveness in driving repeat purchases depends on its ability to first build trust, foster emotional connections, and create customer loyalty through digital platforms. The research concludes that for long-term success, businesses should focus on digital marketing strategies that nurture and develop customer relationships after the initial sale, rather than solely on attracting consumers for a first-time purchase.
Copyright (c) 2025 Rahmi Yuliana, Muliawan Hamdani
ANALYSIS OF CONSUMER PREFERENCES IN CHOOSING PRODUCT OF TENUN IKAT KEDIRI (CASE STUDY OF TENUN MULYA KEDIRI)
This study aims to analyze consumer preferences toward Kediri woven ikat fabrics. The study was conducted based on inadequate corporate strategy planning data, which led to an imbalance between finished goods and goods sold. The research was carried out on Tenun Mulya products, a traditional woven fabric producer in Kediri, focusing on the attributes of color (X1), Pattern (X2), size (X3), and accessibility (X4). The color attribute consists of neutral, bright, and dark levels. The results showed that bright colors and plant-patterned Patterns had the highest preference among consumers, while the 90 cm fabric size was more favored due to its convenience in clothing production. In addition, online accessibility became the main choice for consumers in obtaining Kediri woven ikat products, in line with the development of digital technology and online shopping trends. These findings provide implications for producers in designing more efficient marketing and production strategies to enhance market competitiveness.
Copyright (c) 2025 Febriana Kharisma Firdayanti, Christina Whidya Utami
HEDONIC MOTIVATION AND INFLUENCER MARKETING EFFECTS ON YSL BEAUTY PURCHASE DECISIONS: THE MEDIATING FUNCTION OF FOMO
This research aims to analyze the influence of hedonic motivation and influencer marketing on purchase decisions for YSL Beauty products with Fear of Missing Out (FOMO) as a mediating variable. The study employed a quantitative approach with cross-sectional design. Data were collected through online questionnaires distributed to 218 Generation Z consumers domiciled in West Jakarta who had purchased YSL Beauty products. Analysis used Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that hedonic motivation and influencer marketing have positive and significant effects on purchase decisions both directly and indirectly through FOMO as mediation. The R² value for FOMO was 0.420 and for purchase decisions was 0.383, indicating moderate predictive capability. Influencer marketing had the strongest effect on FOMO (0.402), followed by hedonic motivation (0.356). All hypotheses were accepted with significance levels below 0.05. These findings provide theoretical contributions to consumer behavior literature in luxury cosmetics and practical implications for digital marketing strategies.
Copyright (c) 2025 Josephine Chandra, Rodhiah
ELECTRONIC CONTRACT MANAGEMENT AND ITS INFLUENCE ON PERFORMANCE OF STATE CORPORATIONS IN KENYA
State corporations are instrumental in dispensing the government’s functions and mandates, thus streamlining economic growth and development. With procurement being responsible for the largest portion of government’s spending, state corporations spend a significant amount of state resources. These agencies, however, continue to record a decline in performance despite being the biggest consumers of government revenue. The agencies have been blamed for inefficiency and poor integration of technological systems in their procurement processes, leading to gaps that see inefficiencies and ineffective management of public funds. While integration of electronic procurement in these corporations has been explored, key aspects of e-procurement such as electronic contract management remain under-explored. This study examined the extent to which state corporations have embraced electronic contract management and whether it has contributed to their performance. Descriptive correlation research design was adopted. The study targeted supply chain managers from 248 state corporations in Kenya. Using a sampling formula, a sample of 153 respondents was obtained and selected through a stratified random sampling technique. A questionnaire used to collect data for the study, which was analyzed using descriptive and inferential statistics. The findings revealed that electronic contract management significantly influenced performance of state corporations in Kenya. It was concluded that most of the corporations had not effectively embraced electronic contract management and this affected their performance. It is therefore recommended that the state corporations through the management ought to integrate electronic systems in managing contracts as a way of promoting effectiveness and efficiency in contract implementation.
Copyright (c) 2025 Murithi Linus Ndege, Patrick Karanja Patrick Karanja Ngugi, David Kiarie
ECOSYSTEM-BASED CRM INTEGRATION IN MULTI-UNIT UMRAH ENTERPRISES: A CASE STUDY OF TIGA MAHAREWA GROUP
This research explores the strategic imperative of Customer Relationship Management (CRM) integration within the Tiga Maharewa Group’s multi-unit business ecosystem, focusing on Umrah services. Qualitative inquiry and strategic analysis (IFAS/EFAS) revealed severe operational fragmentation (silos) and a critical lack of unified data, empirically positioning the firm in a strategic turnaround condition. To resolve this strategy-structure misalignment, the study developed a Conceptual Strategic Integration Model by synthesizing TOWS analysis and a revised Business Model Canvas. The proposed model is founded on Shared CRM Membership and Collaborative Promotion, and crucially expands customer segmentation to formally incorporate Agents and External Merchants to facilitate Value Co-Creation. The study’s core contribution is a four-stage conceptual roadmap that recommends pragmatic implementation steps, from securing an executive mandate to system standardization. This model and roadmap provide a necessary strategic framework for the Tiga Maharewa Group to transform its siloed operations into a cohesive, data-driven ecosystem, ensuring enhanced efficiency, long-term competitive advantage, and alignment with the Islamic principle of Ta&#39;awun (cooperation).
Copyright (c) 2025 Harmina Harmina, Mustika Kusuma Basir, Fia Fauzia Burhanuddin, Novika Ayu Triany, Novieyanty Pagiling
AN ANALYSIS OF OPPORTUNITY AND CHALLENGE OF DAYCARE INDUSTRIES IN MAKASSAR CITY
The daycare industry in Makassar has shown significant growth recently, driven by the increasing number of dual-income households and changing patterns of early childhood care. This study explores the opportunities and challenges faced by daycare businesses in the city, focusing on operational, social, and market-related aspects. Opportunities include the rising awareness among parents regarding early childhood education, growing demand for flexible childcare services, and potential partnerships with corporations, healthcare providers, and educational institutions. Additionally, the relatively limited number of high-quality daycare centers in suburban areas offers room for expansion. However, several challenges persist, such as high operational costs, a shortage of trained caregivers, cultural preferences for family-based childcare, and competition from informal providers offering lower prices. The study highlights the importance of adopting innovative solutions, including technology-enabled monitoring systems, diversified service packages, and continuous staff development programs to enhance service quality and build customer trust. By addressing these challenges and leveraging the available opportunities, daycare businesses in Makassar can achieve sustainable growth and contribute to improving early childhood care standards in the region. This research offers helpful tips for entrepreneurs, policymakers, and stakeholders in developing strategies to strengthen the competitiveness of the daycare sector.
Copyright (c) 2025 Adella Bellatrix Zephaniah Ganap, Ira Thelessy, Findaria Nur Fidianti, Gabriel Enrico Tanzil , Salmah Sharon, Afrizal Firman
THE ROLE OF MICROFINANCE INSTITUTIONS IN ADDRESSING FINANCIAL BARRIERS AND SUPPORTING SMES GROWTH IN RURAL NYARUGENGE DISTRICT, RWANDA
Small and medium-sized enterprises (SMEs) are essential for innovation, job creation, and poverty reduction in developing economies, yet many in Rwanda continue to face financing challenges that limit their growth. In Nyarugenge District, where SMEs drive local commerce, high financial barriers, limited credit access, and inadequate financial literacy hinder their sustainability. This study examines how financial constraints, financial literacy, and access to microfinance services influence SME growth. A quantitative approach was applied using structured questionnaires distributed to 180 purposively selected SMEs. The instrument, adapted from validated studies and contextualized for Rwanda, measured access to microfinance, financial barriers, financial literacy, and SME growth. Data were analyzed using SEM in SmartPLS 4, including reliability and validity assessments, and hypothesis testing. Findings show that access to microfinance services significantly enhances SME growth, while financial barriers negatively affect it. Financial literacy had the strongest positive influence, underscoring its importance in effective financial management and entrepreneurial success. The study concludes that improving SME financial literacy and reducing financing barriers are essential for sustainable growth, and recommends that policymakers and microfinance institutions design integrated programs that expand credit access and strengthen managerial capacity to boost SME competitiveness in Rwanda.
ENHANCING THE COMPETITIVENESS OF MICRO, SMALL AND MEDIUM ENTERPRISES CLUSTERS IN LAMONGAN REGENCY THROUGH DIGITAL MARKETING WITH GOVERNMENT POLICY AS A MODERATING VARIABLE
Urgency study This done Because the importance of Micro, Small and Medium Enterprises (MSMEs) for the economy in Indonesia which is not only become backbone in move wheel economy will but MSMEs also play a role as creator field Work as well as sustainability economy . Goal study namely analyze the influence of digital marketing on Power MSMEs competitiveness in the Regency Lamongan, analyzing influence policy government to Power MSME competitiveness in the Regency Lamongan , analyzing policy government moderate connection between digital marketing and power MSMEs competitiveness in the Regency Lamongan . The method used in study namely method quantitative with do survey use distributed questionnaires​ to respondents. Research This apply purposive sampling technique for determine sample. Respondents in the study This namely perpetrator MSMEss Center businesses in the Regency Lamongan , totaling 190 respondents . Method research data analysis use Partial Least Square (PLS) derived from from the Structural Equation Modeling (SEM) model with approach Second order confirmatory factor analysis. Research results This namely mark coefficient track of 0.604, t-statistic 13.865, and p-value 0.000 indicates that the more optimal the implementation of digital marketing, the more the more power also increases Company competitiveness , value coefficient path 0.336, t-statistic 5.072, and p-value 0.000, meaning support policy government capable strengthen position Power competition whereas mark coefficient 0.285, t-statistic 2.707, and p-value 0.007, meaning policy government play a role as variables strengthening moderation​ the influence of digital marketing on Power competitive .
Copyright (c) 2025 Sani Rusminah, Muhamad Imam Syairozi , Mas Wahyu Ali Dzikri, Muhammad Murtadho Al Fiqri, M Masbukin Faqeh
ABSORPTIVE CAPACITY AS MODERATOR VARIABLE IN LOGISTICS COMPANIES IN INDONESIA
This study examines the role of Absorptive Capacity (ACAP) as a moderating factor in the relationship between Organizational Change Capability (OCC), Strategic Alliance (SA), and Sustainable Competitive Advantage (SCA) among logistics service companies in Indonesia. The research addresses the phenomenon where logistics firms, despite adopting change initiatives, often struggle to transform learning capability into effective alliances that secure long-term competitiveness. Using a quantitative survey, the findings reveal that learning capability within OCC does not directly drive strategic alliances, yet alliances remain a significant pathway toward achieving sustainable competitive advantage. Importantly, ACAP strengthens these relationships by enabling organizations to acquire, assimilate, and exploit external knowledge more effectively. This suggests that logistics firms need to build strong absorptive mechanisms to transform knowledge into collaborative advantage. The study is limited by its relatively small sample size and its focus on logistics companies in major Indonesian cities, which may restrict the generalizability of results to other sectors or regions. Despite this limitation, the research contributes to the understanding of how ACAP supports inter-organizational collaboration, offering insights for managers seeking to enhance strategic partnerships and maintain competitiveness in a dynamic business environment.
Copyright (c) 2025 Osama Rizqi Amriyasaldi, Teofilus, Timotius Febry Christian Wahyu Sutrisno, David Sukardi Kodrat
THE EFFECT OF LEADERSHIP, COMPENSATION, MOTIVATION, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE OF CV BINTANG JAYA GRAFIKA BOYOLALI
This research aims to determine the extent to which the variables of leadership, compensation, motivation, and work environment influence the performance of the employees at CV Bintang Jaya Graphics Boyolali, both collectively (simultaneously) and individually (partially). A quantitative research approach was used with a total population of 66 employees. The sampling technique applied was total or saturated sampling method. Data were collected through questionnaires. Data analysis involved multiple linear regression, F-test, t-test, and the coefficient of determination (R²). The research shows that compensation and motivation have a significant influence on employee performance. Meanwhile, leadership and work environment do not have a significant influence. Keywords:Management performance, leadership, compensation, motivation, and work environment
THE INFLUENCE OF COMPETITORS, MARKET SEGMENTATION, MARKETING STRATEGY, AND BRAND IMAGE ON CUSTOMER SATISFACTION AT HOTEL LUMINOR JEMURSARI SURABAYA
This study aims to analyze the influence of competitors, market segmentation, marketing strategy, and brand image on customer satisfaction at Hotel Luminor Jemursari Surabaya. Using a quantitative approach and survey method, data were collected from 57 respondents through a structured questionnaire. Multiple linear regression analysis revealed that all four independent variables simultaneously have a significant effect on customer satisfaction, with an adjusted R² of 77.1%. Partially, competitors have a negative influence, while market segmentation, marketing strategy, and brand image show significant positive effects. These findings offer strategic implications for hotel management in enhancing customer loyalty through service differentiation and brand reinforcement.
Copyright (c) 2025 Rina Agustina, Taudikhul Afkar, Wira Yudha Alam
IMAGE LIFTS EXPERIENCES, NOT BONDS: EXPLAINING GEN Z LOYALTY IN THE STARBUCKS REWARDS PROGRAM
This study explains how experiential marketing and brand attachment shape Gen Z loyalty in the Starbucks Rewards Program and whether brand image strengthens these effects. We surveyed 385 Gen Z members in Makassar who had made at least two purchases in the last month and had redeemed loyalty points. Data were analyzed using variance-based structural equation modeling with PLS SEM to test direct paths and interaction terms. Results show that experiential marketing and brand attachment each have a positive and significant association with loyalty. Brand image significantly amplifies the effect of experiential marketing on loyalty, indicating that a favorable image frames and elevates how service episodes are interpreted and remembered by young consumers. In contrast, the interaction between brand image and brand attachment is not significant, corresponding to one rejected hypothesis and suggesting that attachment already operates as a deep bond that requires little image-based reinforcement. From a managerial perspective, firms should make everyday experience cues highly visible through coherent image building, while deepening attachment through recognition, access, and community within the rewards ecosystem.
Copyright (c) 2025 Natalia Winata, Mayfeline Ludyanto, Tiffanie Selina, Ivana Edgina Tunandar, Gracela Marisa Sanapang
IMPACT OF MICRO CREDIT ON REGIONAL ECONOMY : THE CASE OF PEOPLE BUSINESS CREDIT (KUR) IN YOGYAKARTA PROVINCE
Micro, Small, and Medium Enterprises (MSMEs) are very important for Indonesian economy. However, numerous obstacles prevent MSMEs development, including capital. To overcome the obstacle, Indonesian government launched Small or People Business Credit (PBC) or Kredit Usaha Rakyat (KUR). This article aims at analyzing PBC toward regional sectoral economy. This research uses Interregional Input-Output Table approach by using Interregional Input-Output Table of 2016, which is the most update table available. Shock data used was contract value of KUR in Province of Yogyakarta Special Region. The results show that the majority impacts of KUR disbursements are accrued by economic sectors in Yogyakarta Province, especially sectors of Wholesale and Retails, Car and Motorcycle Reparation; Agriculture, Forestry and Fishery; Manufacturing Industry; and Other Services. Impacts of KUR disbursements on economic sectors in other provinces are very limited.
Copyright (c) 2025 Akhmad Solikin, Sakti Prabowo, M Heru Akhmadi
PHENOMENOLOGICAL STUDY OF LOCAL FINANCIAL MANAGEMENT WITH THE LOCAL GOVERNMENT INFORMATION SYSTEM (SIPD) IN THE CITY GOVERNMENT OF SURAKARTA
The purpose of this phenomenological qualitative study is to explore the subjective meanings and experiences of actors in regional financial management during the implementation of the Regional Government Information System (SIPD) of the Surakarta City Government. Data were collected through interviews, observations, and document studies with six informants. Data reduction, data presentation, and conclusion drawing were some of the analytical methods used. The study findings show that, although some informants had different opinions about how well financial management was functioning, SIPD was generally considered effective in improving transparency and accountability. This mechanism is very important for integrating planning and reporting. There are still technical obstacles, such as server disruptions. Tiered assistance and Technical Guidance (BIMTEK) were used to strengthen the implementation method. Synergy between SIPD and human resource skills is essential to improve efficiency. Stakeholders expect future SIPD development to be more robust, comprehensive, and supportive of overall digital change.
Copyright (c) 2025 Ika Diah Purwati, Banu Witono, Zulfikar
MARKETING STRATEGY DEVELOPMENT TO INCREASE MARKET SHARE IN THE SRAGEN BATIK MSMES CENTER
This research focuses on the creative economy and the criteria for marketing strategy in the sociopreneurial sector. The research was conducted in accordance with the planned roadmap for the Masaran batik industry center in Sragen. The research sample was Dewi Ratih MSME in the Masaran area of Sragen. This research was motivated by several problems, namely: (1) suboptimal marketing strategies, (2) unstable batik sales volume that often declines at certain times, and (3) less than optimal business profitability. This research is highly urgent for business actors and batik industry center associations as a solution to address these issues. The research resulted in the formulation of a superior marketing strategy model and plan that is competitive in the batik industry. The results of this research will be used as a formulation and utilized by Sragen batik MSMEs, students, lecturers, the community, and similar entrepreneurs to develop effective marketing strategies. This research aims to solve this problem through a goodness of fit model design approach, which is implemented as a solution to improve marketing strategy, sales volume, and business profit. The research resulted in the formulation of a marketing strategy model, sales volume, and market share that can increase the profitability of batik businesses. Keywords: product, price, promotion, distribution, sales volume
Copyright (c) 2025 Adcharina Pratiwi, Rizky Ramadhan Aprian Adhitama, Calista Rosyita Dewi
KNOWLEDGE SHARING IN ECOPRINT SMES: INNOVATION AND SUSTAINABILITY IMPLICATIONS
This study explores the lived experience of knowledge sharing among ecoprint artisans in South Sulawesi, Indonesia, and its implications for innovation and sustainability in creative small and medium enterprises (SMEs). Using a phenomenological approach, in-depth interviews and participant observations were conducted with local artisans to uncover how tacit and explicit knowledge are exchanged and interpreted within their communities of practice. The findings reveal that ecoprint knowledge is predominantly tacit and embodied, transmitted through observation, imitation, and shared experience rather than formal documentation. Knowledge sharing occurs within strong community networks grounded in trust and solidarity, facilitated by both physical workshops and digital platforms. Openness in sharing—especially of failures—acts as a catalyst for collective innovation, while the process itself reinforces environmental, economic, and cultural sustainability. This research contributes to extending knowledge management theory beyond corporate settings by demonstrating that in creative, sustainability-oriented SMEs, knowledge sharing functions not merely as a managerial process but as an ethical, communal, and generative practice that sustains both innovation and heritage.
Copyright (c) 2025 Dyan Fauziah Suryadi, Sinar Dharmayana Putra, Adya Utami
A STRATEGIC FRAMEWORK FOR THE ADVANCEMENT OF DIGITAL CREATIVE INDUSTRY IN INDONESIA
Indonesia's digital creative industry is a key driver of national economic growth, thanks to a young population that is comfortable with technology. But even though it has a lot of potential, the industry has ongoing structural problems that make it hard to stay competitive in the long run. These include a big gap between the skills that schools teach and what businesses need, uneven digital infrastructure, weak protection of intellectual property, and broken governance. People want free content and businesses that compete on price, which makes it even harder for businesses to innovate and stay in business. This study presents a strategic framework aimed at fortifying the industry, utilizing Porter’s Diamond Model as the analytical foundation. We use a quantitative explanatory approach backed by secondary data to look at factor conditions, demand conditions, related and supporting industries, firm strategy and competition, and the effects of government and chance. The results show that we need a development strategy that is based on four pillars: improving human capital, digital infrastructure, and ecosystem support; boosting innovation and business competitiveness; and making regulatory coordination more efficient. By following these steps, Indonesia can become a leader in the global digital economy by creating a more competitive, inclusive, and sustainable creative ecosystem.
Copyright (c) 2025 Monica Tan, Michael Chandra, Sriyanah Jurmasari, Tamara Destyani Harun, Muchtar, Afrizal Firman
INDONESIA’S IMMIGRATION POLICY IN MANAGING THE MOBILITY OF MICE TOURIST DELEGATES AT INTERNATIONAL CONFERENCES
This study examines Indonesia’s immigration policies in managing the mobility of MICE delegates attending international conferences. Delegates’ mobility is a strategic element of business tourism, influencing participant arrival efficiency, travel experience, and overall destination competitiveness. The research analyzes the effectiveness of visa-on-arrival schemes, e-visa mechanisms, conference-specific immigration facilitation, and interagency coordination that supports participant flows. Data were drawn from regulatory reviews, institutional reports, and empirical insights from event organizers. Findings indicate that responsive and integrated immigration policies significantly enhance Indonesia’s attractiveness as a MICE destination, particularly in terms of accessibility, processing time, and procedural certainty. Nevertheless, challenges remain in regulatory harmonization, technological readiness, and policy literacy among stakeholders. This study recommends strengthening event-based immigration service models to improve Indonesia’s competitiveness in the global MICE market.
Copyright (c) 2025 Annisa Wardhani, Christina Lipuringtyas Rudatin, Asterina Anggraini, Raden Ayu Trisnayoni, Heri Setyawan
THE REVIEW OF OUTPATIENT PHARMACEUTICAL ACCOUNTING INCOME RECORDING AND VAT COLLECTION: A CASE STUDY OF HEALTH FACILITY ENTITY A
This study aims to review the recording of hospital outpatient pharmaceutical accounting income and the collection of value-added tax (VAT). The findings show that Hospital A is prone to both overstatements and understatements in recording outpatient pharmaceutical income for National Health Insurance Program (BPJS Kesehatan) patients, as the recorded amounts do not match the actual payments made by BPJS to the hospital. Such discrepancies may affect the calculation of output VAT determined by fiscal authorities. For stakeholders, the results provide a basis for formulating more equitable policies to ensure the sustainability of health facility entities. For the health facility entity, the findings can serve as a reference for tax planning strategies to minimize VAT-related risks on outpatient pharmaceutical products.
Copyright (c) 2025 Fahmi Setiadi Setiadi
THE EFFECT OF TOTAL QUALITY MANAGEMENT ON ORGANIZATIONAL PERFORMANCE WITH ORGANIZATIONAL INNOVATION CAPABILITY AS A MEDIATING VARIABLE IN CONSTRUCTION SERVICE COMPANIES IN EAST JAVA
The construction sector in East Java, which contributes 9.92% to Indonesia’s GDP, faces persistent challenges such as financial losses, project delays, and a shortage of skilled labor. Despite the sector’s strategic role, previous studies have produced inconsistent findings regarding the effect of Total Quality Management (TQM) on Organizational Performance (OP). To address this gap, this research examines the direct relationship between TQM and OP and investigates the mediating role of Organizational Innovation Capability (OIC). This study adopts a quantitative-explanatory design with data collected from 104 respondents representing construction service companies in East Java. The analysis was conducted using the SEM-PLS method with SmartPLS3 software. The findings reveal that TQM positively influences OP, while TQM also enhances OIC, which in turn contributes to OP. Furthermore, OIC is confirmed to partially mediate the relationship between TQM and OP, highlighting its importance in strengthening organizational outcomes. These results provide empirical evidence that improving innovation capability is essential for maximizing the benefits of TQM in the construction sector. Future studies are encouraged to examine other potential mediators and apply advanced testing methods to further enrich the understanding of organizational performance determinants.
Copyright (c) 2025 Nadia Rizki Amalia, Liliana Dewi
DETERMINANT FACTORS OF EARLY ENTREPRENEURIAL DECISION MAKING WITH ACCOUNTING UNDERSTANDING AND THE USE OF ANDROID-BASED ACCOUNTING INFORMATION SYSTEM AS MODERATORS
Entrepreneurship is an innovative and creative solution to overcoming Indonesia's unemployment problem. The purpose of this study is to analyze the effect of self-efficacy, e-commerce, and love of money on entrepreneurial decision-making with accounting understanding and the use of Android-based AIS. This study uses a quantitative approach. Using random sampling, the research sample of this study was active students of the accounting department, Faculty of Economics and Management. Using the Slovin formula, the results of 94 respondents. The data collection technique used a questionnaire. The findings reveal that self-efficacy and e-commerce influence early entrepreneurial decision-making among students. Meanwhile, love of money does not have an effect on early entrepreneurial decision-making. Nonetheless, accounting understanding and the use of Android-based AIS are not proven to moderate the influence of self-efficacy, e-commerce, and love of money on early entrepreneurial decision-making. Its moderating effect is not significant for the psychological factors because these are more intrinsic traits not easily altered by system usage. Thus, accounting understanding and Android-based AIS usage enhance the practical execution of decisions influenced by external factors like e-commerce, but do not significantly alter internal motivational factors' influence on entrepreneurial decision-making. Keywords: Self Efficacy, E-Commerce, Love of Money, Accounting Understanding, Use of Android-Based AIS, Entrepreneurial Decision Making
Copyright (c) 2025 Eka Sariningsih , Indah Lia Puspita
INTEGRATION OF PROJECT MANAGEMENT AND DIGITAL MARKETING TO IMPROVE FINANCIAL PERFORMANCE: A QUALITATIVE STUDY OF IT COMPANIES IN SURAKARTA
Abstract : Information technology (IT) companies in Surakarta are increasingly under pressure to improve their financial performance amid growing market competition. Project management has been recognized as an effective tool for managing IT projects; however, its implementation and its impact on the financial performance of companies are not fully understood. This research aims to explore how the implementation of project management affects the financial performance of IT companies in Surakarta through a qualitative approach. The research method involves in-depth interviews with project managers, project team members, and relevant stakeholders in 35 IT companies across seven districts and cities in Surakarta. Data analysis is conducted using a qualitative approach focusing on themes emerging from the interviews. The results of this research have shown that the implementation of project management has a significant impact on improving the financial performance of information technology companies in Surakarta. The study successfully identified several key findings: 1) Increased Operational Efficiency; 2) Cost Reduction; 3) Improved Product and Service Quality; and 4) Efficient Resource Allocation. Thus, this research provides an important contribution to the development of theory and project management activities, as well as IT company activities in Surakarta. These findings can be used as a basis for the development of better strategies and policies in project management, as well as strengthening the position of IT companies in competitive markets.
Copyright (c) 2025 Nurita Elfani Prasetyaningrum, Ramadhian Sudalyo, Juni Trisnowati, Sarsiti Sarsiti
TRANSFORMATION OF BUMDES HUMAN RESOURCES: FROM LOCAL MANAGERS TO RURAL ENTREPRENEURS IN THE AGE OF DISRUPTION
A Village-Owned Enterprises (BUMDes) play a strategic role in rural economic development by managing local resources. However, the ongoing digital disruption, characterized by technological shifts, market volatility, and intensified competition, demands a fundamental transformation of the human capital within BUMDes. This study aims to analyze the capacity of BUMDes human resources in facing disruptive challenges, identify key enabling and inhibiting factors in their transformation from local managers to rural entrepreneurs, and formulate relevant and sustainable strategies for their development. Employing a quantitative approach, data were collected through structured questionnaires distributed to 40 BUMDes administrators across multiple regions. The analysis utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the interrelationship between variables. The results revealed that digital skills significantly influence the readiness for role transformation, while managerial knowledge and innovation motivation did not show statistically significant effects. The study contributes theoretically by expanding the human capital framework in the context of rural development and offers practical insights for policy design related to structured digital training and mentoring programs. It also advocates for a collaborative ecosystem involving local governments and development actors to support inclusive and sustainable rural entrepreneurship in the face of ongoing disruptions.
Copyright (c) 2025 Jumardi, Jason Agustinus Priyogo Utomo, Efan James William Chendry, Monalisa, Afrizal Firman
THE DIGITAL CULINARY CHAIN: BRAND AWARENESS’S CONTRIBUTORY ROLE FOR CONTENT MARKETING’S CONVERSION POWER
The rapid growth of the culinary industry increases competition, forcing businesses to follow new trends. Social media platforms have become an essential tool for creating marketing content that captures consumer attention and drives purchase intention. This research examines the effect of marketing content on purchase intention, with brand awareness as a mediating variable. The data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS. The study collected data from 205 respondents through questionnaires using a five-point Likert scale. The results indicate that marketing content has a positive influence on purchase intention. Furthermore, brand awareness was found to mediate the relationship between marketing content and purchase intention, suggesting that marketing content indirectly impacts consumers’ purchase intentions. These findings highlight the importance for culinary business owners to develop and manage relevant and appealing content to increase purchase intention. Moreover, well-designed marketing content plays a crucial role in enhancing brand awareness, which ultimately leads to higher consumer purchase intention.
Copyright (c) 2025 Jessenia Odelia Joesran, Diva Cantika, Felicia Hamdani, Karenina Tunggala, Erwin Erwin
SOCIAL COMMERCE IN THE GENERATION Z CONTEXT: THE ROLE OF SOCIAL SUPPORT AND PRIVACY RISK AMONG TIKTOK USERS IN INDONESIA
This study focuses on TikTok’s growing influence as a social commerce platform among Generation Z users in Indonesia. It examines the impact of Social Commerce Information Sharing on the formation of Social Support and Trust, as well as their effects on Purchase Intention. The moderating role of Perceived Privacy Risk between Social Support and Trust is also explored. Using a quantitative design with Covariance-Based Structural Equation Modeling (CB-SEM), data were gathered from 230 online respondents. Adapted from Tseng et al. (2023), the research model aims to generate both academic contributions and strategic recommendations for enhancing TikTok Shop’s business performance.
Copyright (c) 2025 Nico Jeremy Patrick Tjoa, Devi Rahnjen Wijayadne, Nikolas Wongso
THE INFLUENCE OF THE HUMAN DEVELOPMENT INDEX, POPULATION, AND PROVINCIAL MINIMUM WAGE ON THE UNEMPLOYMENT RATE BY AN ISLAMIC ECONOMIC PERSPECTIVE IN LAMPUNG PROVINCE, 2019-2023
This study aims to analyze the influence of the Human Development Index, inhabitants Size, and Provincial Minimum Wage on the Unemployment Rate in Lampung Province over a five-year period, by 2019 to 2023. This study was employed by an Islamic economic perspective. The method used is a quantitative approach, collecting secondary data by the Central Statistics Agency covering 15 districts and cities in Lampung Province. The analysis was employed utilizing panel data regression by the hand of Eviews 12 software. The outcomes drew that the human enhancement index and inhabitants have a favorable and substantial influence on the unemployment rate, whilst the provincial minimum wage has a favorable but insubstantial influence. This study gives important explanations regarding the human enhancement index, inhabitants, and provincial minimum wage on the unemployment rate by an Islamic economic perspective, that encourages its followers to work and produce, even making it an obligation for those who are able. This study emphasizes the need for effective policies to enhance the public assistance of the society in order to overcome the problem of unemployment in Lampung.
Copyright (c) 2025 Salsa Salsabrina nanda saski utomo, Hanif, Ainul Fitri
THE INFLUENCE OF PERCEPTION OF PRICE, FACILITIES, AND SERVICE QUALITY ON MEMBER SATISFACTION OF ALL HAPPY GYM FITNESS CENTER BRANCHES IN THE ERA OF GLOBAL DISRUPTION
This research seeks to examine how price perception, amenities, and service quality impact satisfaction of Happy Gym Fitness Center members in all East Java branches. This research employs a quantitative methodology. with the explanatory research method, where primary data is obtained through a questionnaire distributed to 320 active member respondents. SPSS software was used to analyze the data. The results of the study show that simultaneously the perception of price, facilities, and service quality affect customer satisfaction. However, only partially facilities and service quality have a significant effect, while price perception has no effect on customer satisfaction. These findings indicate that in the context of fitness centers, customer satisfaction is more influenced by non-price aspects, especially the quality of facilities and services. This research makes a practical contribution to Happy Gym's management in formulating strategies to increase customer satisfaction and loyalty through facility improvement and service quality improvement, while strengthening competitiveness in the increasingly competitive fitness industry. The implications of these findings show that a focus on excellent service and modern facilities is a key factor in building a memorable and sustainable customer experience.
Copyright (c) 2025 Audrey Shannen Soetijono, I Gusti Bagus Yosia Wiryakusuma
THE MOM INTRAPRENEURIAL PATH TO WORK-LIFE BALANCE: EXAMINING THE ROLE OF SALARY AS A MEDIATOR
This study examines how mom-intrapreneurship influences work–life balance among employed women in Indonesia, with salary tested as a mediating variable. Using a quantitative approach and Partial Least Squares Path Modeling (PLS-PM), the research assesses direct and indirect relationships among the constructs. The findings show four key results. First, mom-intrapreneurship positively affects salary, indicating that women’s creativity, initiative, and involvement in intrapreneurial activities contribute to higher income. Second, mom-intrapreneurship also improves work–life balance, suggesting that the autonomy and flexibility gained through intrapreneurial roles help women better manage professional and domestic responsibilities. Third, salary does not significantly influence work–life balance, implying that increased earnings alone do not ensure greater harmony between work and personal life. Fourth, salary does not mediate the link between mom-intrapreneurship and work–life balance, highlighting that psychological and motivational factors—rather than financial ones—play a more important role in achieving life balance. Overall, the study concludes that the well-being of working mom is shaped more by intrinsic values derived from intrapreneurial engagement, such as autonomy, meaningful work, and recognition, than by financial compensation. These insights contribute to gender-based intrapreneurship literature and offer practical guidance for organizations promoting flexibility, innovation, and sustainable employee well-being.
Copyright (c) 2025 Bellatrix Kezia Debora Mambu, Yuyun Karystin Meilissa Suade, Novieanty Pagiling
THE EFFECT OF DIGITAL TECHNOLOGY UTILIZATION ON HOTEL SERVICE OPERATIONS AND CUSTOMER PERCEPTION
This study analyzes the effect of digital technology utilization on hotel service operations and customer perception in a regional hotel in Central Bangka Regency, Indonesia. The research examines how ease of use, technology-based service quality, and feature availability influence system efficiency, and how system efficiency subsequently affects customer perception. Security and privacy are also included to evaluate their direct and moderating roles. Using survey data from 134 hotel guests, the model was tested with Partial Least Squares Structural Equation Modeling. The findings show that all three technological factors significantly enhance system efficiency, which in turn strongly improves customer perception. Security and privacy also have a significant direct effect, although their moderating influence was not supported. Overall, the study highlights the importance of efficient and user-friendly digital systems in shaping customer evaluations and provides practical insights for strengthening digital service implementation in regional hotels.
Copyright (c) 2025 Iza Guspian, Mursyid Hasan Basri, Arman, Daniel Cristophy Dugari
INVESTMENT DECISION DETERMINATION: ESG, FINANCIAL CONSTRAINTS, AND PROFITABILITY
The purpose of this research is to examine the role of ESG, financial constraints and profitability on investment decisions. The population used was banking companies listed on the Indonesia Stock Exchange (BEI) for the 2021-2024 period. The sampling method used was purposive sampling, resulting in 19 companies as samples over three periods. This study employed quantitative methods and was categorized as descriptive research with a causal nature. Hypothesis testing employed multiple regression analysis. The results showed that ESG did not increase investor confidence, which ultimately had no effect on investment decisions. Financial constraints and profitability negatively affected investment decisions.
Copyright (c) 2025 Desy Nur Pratiwi, Yuwita Ariessa Pravasanti
ANALYSIS OF TOXIC LEADERSHIP AND ORGANIZATIONAL CYNICISM MEDIATED BY JOB BURNOUT ON TURNOVER INTENTION IN THE HYBRID WORK ERA
This study aims to clarify whether Job Burnout mediates the relationship between Toxic Leadership and Organizational Cynicism on Turnover Intention. The study deals with the study of Toxic Leadership and Organizational Cynicism in millennial generation employees. This research utilized quantitative methods by involving a sample of 100 millennial employees who work in the banking sector in Central Java Province taken with a purposive sampling technique and was assessed using a questionnaire instrument with a Likert scale of 1-5 points. Results indicated that toxic leadership has significant effects on job burnout and turnover intention. This means that toxic leadership is shown to predict job burnout which leads to turnover intention. Meanwhile, this study revealed that the burnout variable did not mediate the relationship between organizational cynicism and turnover intention. Further, organizational cynicism has no significant impact on the job burnout variable as per data retrieved from SEM. The paper is empirical and explain the psychological dynamics of millennial employees by giving more insights into it: so as to motivate the leadership style designs that control job burnout and turnover intentions.
Copyright (c) 2025 Herty Ramayanti Sinaga, Dhevi Dadi Kusumaningtyas, Alvi Noor Rahma
DESIGNED TO BE OVERSPEND: A BEHAVIORAL LOOK INTO MARKETING'S FINANCIAL IMPACT IN THE DIGITAL AGE
In the digital era, consumer behavior has shifted with the development of technology and marketing strategies. Currently, people are increasingly using e-commerce for buying and selling transactions. They obtain product information that they want to buy from their social media platform. This phenomenon leads to overspending behavior. Overspending can be caused by several factors, including cognitive bias, present bias, and urgency to buy. Therefore, the purpose of this study is to examine the role of cognitive bias, present bias, and urgency to buy in shaping overspending behavior. This research is necessary because the topics related to overspending, cognitive bias, present bias, and urgency to buy are still rarely studied. It is hoped that the results of this study can help develop digital marketing strategies. Respondents in this study were Indonesians of productive age (18-55 years) who actively use social media. Respondents were asked to complete a questionnaire, and all data obtained were processed using the SEM-PLS (Structural Equation Modeling – Partial Least Squares) method. This study shows that cognitive bias mainly influences overspending, cognitive bias influences present bias, present bias influences overspending, and present bias does not mediate the relationship between cognitive bias and overspending. Furthermore, the urgency to buy moderates the existing relationship between present bias and overspending.
Copyright (c) 2025 Natania Ken Anniko Giamanto, I Gusti Bagus Yosia Wiryakusuma
OPTIMIZING PERFUME MARKETING STRATEGY: AN EMPIRICAL STUDY OF PURCHASE INTENTION MEDIATED BY PERCEIVED VALUE
The perfume industry has experienced rapid development along with the increasing awareness of society regarding appearance, leading to more competitive market conditions. This situation demands that companies understand the factors influencing consumer decisions, specifically related to Packaging, Promotion, Brand Awareness, and Pricing Strategy in creating Perceived Value. The challenges faced in the perfume industry include low sales turnover due to high competition among competitors. This study aims to analyze the direct influence of Packaging, Promotion, Brand Awareness, and Pricing Strategy on Purchase Intention and the direct influence of these four variables on Perceived Value; the influence of Perceived Value on Purchase Intention; and the role of Perceived Value as a mediator. This study uses a quantitative method with purposive sampling techniques, distributing questionnaires with a total of 231 respondents. Data analysis will be conducted using Structural Equation Modeling (SEM) based on path analysis. The results of this research show that the marketing variables of Packaging, Promotion, and Pricing Strategy have a significant influence on Perceived Value and Purchase Intention, while Brand Awareness does not provide a significant impact. Perceived Value has been proven to be a mediator in enhancing the influence of the Promotion variable on Purchase Intention. These findings contribute theoretically to the development of literature on beauty product marketing and provide practical recommendations for players in the perfume industry.
Copyright (c) 2025 Vanezza Brenda Aurellia, Oen Eric Harianto
THE INFLUENCE OF SOCIAL MEDIA USAGE INTENSITY, SOCIAL ANXIETY, AND SELF- ESTEEM ON FINANCIAL BEHAVIOR THROUGH FEAR OF MISSING OUT AS A MEDIATING VARIABLE
The rapid development of social media has had a significant impact on the financial behavior of the younger generation. University students are one of the groups most vulnerable to digital influences, including increased social anxiety, decreased self-esteem, and the phenomenon of Fear of Missing Out (FoMO) that triggers consumptive behavior. This study aims to analyze the effect of social media usage intensity, social anxiety, and self-esteem on the financial behavior of students and to test the role of FoMO as a moderating variable. This research uses an explanatory quantitative method with Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis. The study sample consisted of 227 active social media users from Ciputra University, obtained through random sampling. The research results are expected to contribute empirically to the development of literature on financial behavior based on digital psychology, as well as provide recommendations for educational and financial institutions to improve financial literacy and reduce the negative impact of FoMO among students. This study also provides a foundation for developing a digital psychology-based intervention model to promote healthier financial behaviors.
Copyright (c) 2025 Angeline Fiona, Oen Eric Harianto
TRANSFORMATION OF GREEN UNIVERSITIES IN INDONESIA: THE ROLE OF TRANSFORMATION LEADERSHIP STYLE INNOVATION AND GREEN MANAGEMENT ACCOUNTING IN ACHIEVING SUSTAINABILITY PERFOMANCE
In the era of smart society 5.0, universities are required not only to excel academically, but also to be able to demonstrate sustainability performance that includes economic, social, and environmental aspects. Catholic University as an institution based on values and spirituality has a strategic role in addressing global sustainability challenges. The urgency of this research lies in the need for a deeper understanding for the entire academic community on how the application of transformational leadership style and Green management accounting can encourage the achievement of sustainability performance in the environment of universities in Indonesia, the level of application and understanding is still diverse in the achievement of sustainability performance. The object of research is all universities in Surabaya and Jakarta, because they are the two largest cities in Indonesia and become the mecca of tridarma of higher education throughout Indonesia. The main purpose of this study was to analyze and examine the influence of transformational leadership style and Green management accounting on the sustainability performance of universities in Indonesia. Specific objectives, this study wants to uncover the strategic role of green Management Accounting in maintaining the sustainability of institutions in the midst of technological developments and global environmental demands. The study used a quantitative approach with survey methods. The Data was collected through a Likert scale 1-5 questionnaire distributed via google form to the academic community of selected universities in Jakarta and Surabaya. Sampling technique using purposive sampling. Data analysis was conducted to test the relationship between variables and draw empirical conclusions.
Copyright (c) 2025 Richard Andrew, Lusy Lusy, Yosef Pranata
IMPLEMENTATION OF PENTAHELIX IN INCREASING TOURISM FOREIGNERS IN KUANTAN SINGINGI REGENCY
Pacu Jalur merupakan perlombaan perahu panjang di sungai Kuantan Kabupaten Kuantan Singingi, Provisni Riau. Pacu Jalur sebagai kebudayaan Kuantan berabad-abad silam telah melahirkan generasi pantang menyerah, patriotisme dan mencintai agama dan negaranya pada masa kini, oleh karena itu memerlukan pengelolaan dan manajemen masa kini. Pengelolaan dan manajemen Pacu Jalur ini harus mendasar, komprehensip dan modern sesuai dengan teori yang berlaku saat ini. Teori yang tepat dalam mengelola objek wisata Pacu Jalur ini adalah teori Pentahelix. Teori Pentahelix merupakan konsep inovatif dan kolaboratif dari lima unsur utama seperti: Pemerintah, Masyarakat, Akademisi, Dunia Usaha dan Media. Metode dalam penelitian ini menggunakan diskriptif kualitatif dengan tahapan sebagai berikut: tahap pra-lapangan, tahap pekerjaan lapangan dan tahap analisis data. Dalam tahap pra-lapangan akan dilakukan observasi tentang permasalahan dan gejala negative yang muncul pada pelaksanaan pestival Pacu Jalur dengan melibatkan beberapa unsur yang terdapat pada teori Pentahelix. Melalui penelitian “Penerapan Pentahelix Dalam Meningkatkan Wisatawan Mancanegara Di Kabupaten Kuantan Singingi (Studi Kasus Perlombaan Pacu Jalur)” akan mensinergikan unsur Pemerintah, Masyarakat, Akademisi, Dunia Usaha dan Media dalam mengembangkannya sebagai destinasi manca Negara. Kata kunci: Pacu Jalur, Pentahelix dan wisatawan.
Copyright (c) 2025 Edi Marjan Nasution, Kusor Kusor