Prasetyo A, Adriyanto AT. “THE EFFECT OF CELEBRITY ENDORSMENT TOWARDS PURCHASING INTENTION THROUGH BRAND PERCEPTION AS INTERVENING VARIABLE ON SHOPEE CONSUMERS DURING THE COVID-19 PANDEMIC”. IJEBAR [Internet]. 2022 Mar. 23 [cited 2025 Jul. 1];6(1):489-97. Available from: https://www.jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/4472