Indriastuti HH. THE EFFECT OF BRAND PREFERENCE AND BRAND CONVICTION ON CONSUMER LOYALTY OF EXCELSO CAFE. IJEBAR [Internet]. 2021 Oct. 11 [cited 2025 Jul. 1];5(3):2675-83. Available from: https://www.jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/3277