Indriastuti, Herning Herning. “THE EFFECT OF BRAND PREFERENCE AND BRAND CONVICTION ON CONSUMER LOYALTY OF EXCELSO CAFE”. International Journal of Economics, Business and Accounting Research (IJEBAR) 5, no. 3 (October 11, 2021): 2675–2683. Accessed July 1, 2025. https://www.jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/3277.