Achmad, Gusti Noorlitaria, Syarifah Hudayah, and Zainal Ilmi. “THE INFLUENCE OF HEDONIC VALUE AND UTILITARIAN VALUE ON BRAND TRUST AND LOYALTY”. International Journal of Economics, Business and Accounting Research (IJEBAR) 4, no. 03 (September 23, 2020). Accessed June 30, 2025. https://www.jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/1287.