Nirmala Putri Dinanti, and Gusti Noorlitaria Achmad. “THE EFFECT OF HEDONIC MOTIVATION AND VISUAL MERCHANDISING ON IMPULSE BUYING WITH POSITIVE EMOTION AS A MEDIATION VARIABLE ON OH SOME STORE CONSUMERS IN SAMARINDA CITY”. International Journal of Economics, Business and Accounting Research (IJEBAR), vol. 10, no. 2, June 2026, doi:10.29040/ijebar.v10i2.19920.