Chen, Zhibin, and Arti Pandey. “IMPACT OF DIGITAL MARKETING ON ONLINE PURCHASE INTENTION: MEDIATION EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT AND RESPONSIVE CUSTOMER ORIENTATION OF CHINESE CUSTOMERS”. International Journal of Economics, Business and Accounting Research (IJEBAR), vol. 10, no. 1, Mar. 2026, doi:10.29040/ijebar.v10i1.19238.