Edy, Irwan Christanto, and Setyani Sri Haryanti. “THE ROLE OF HEDONISM IN THE RELATIONSHIP BETWEEN PRODUCT CHARACTERISTICS, MARKETING CHARACTERISTICS, AND CONSUMER CHARACTERISTICS TOWARDS IMPULSIVE BUYING BEHAVIOR”. International Journal of Economics, Business and Accounting Research (IJEBAR), vol. 4, no. 4, Dec. 2020, doi:10.29040/ijebar.v4i4.1404.