M Sobih Almuayyat, and J.E Sutanto. 2026. “THE EFFECT OF PRODUCT QUALITY AND PRICE ON CUSTOMER LOYALTY WITH PURCHASE DECISIONS AS A MEDIATION VARIABLE: A STUDY OF MILKFISH CUSTOMERS AT THE GRESIK FISH AUCTION MARKET”. International Journal of Economics, Business and Accounting Research (IJEBAR) 10 (2). https://doi.org/10.29040/ijebar.v10i2.19752.