INDRIASTUTI, Herning Herning. THE EFFECT OF BRAND PREFERENCE AND BRAND CONVICTION ON CONSUMER LOYALTY OF EXCELSO CAFE. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 5, n. 3, p. 2675–2683, 2021. DOI: 10.29040/ijebar.v5i3.3277. Disponível em: https://www.jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/3277. Acesso em: 1 jul. 2025.