M SOBIH ALMUAYYAT; SUTANTO, J.E. THE EFFECT OF PRODUCT QUALITY AND PRICE ON CUSTOMER LOYALTY WITH PURCHASE DECISIONS AS A MEDIATION VARIABLE: A STUDY OF MILKFISH CUSTOMERS AT THE GRESIK FISH AUCTION MARKET. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 10, n. 2, 2026. DOI: 10.29040/ijebar.v10i2.19752. Disponível em: https://www.jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/19752. Acesso em: 30 aug. 2026.