CHEN, Zhibin; PANDEY, Arti. IMPACT OF DIGITAL MARKETING ON ONLINE PURCHASE INTENTION: MEDIATION EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT AND RESPONSIVE CUSTOMER ORIENTATION OF CHINESE CUSTOMERS. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 10, n. 1, 2026. DOI: 10.29040/ijebar.v10i1.19238. Disponível em: https://www.jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/19238. Acesso em: 12 apr. 2026.