PERDANA, Cipta canggih; PUTRA, Sinar Dharmayana; SUADE, Yuyun Karystin Meilisa; MONALISA, Monalisa. WHEN DO VIRAL MARKETING AND SOCIAL PROOF DRIVE PURCHASE? THE MEDIATING ROLE OF FEAR OF MISSING OUT IN SOCIAL COMMERCE. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 9, n. 4, 2026. DOI: 10.29040/ijebar.v9i4.18539. Disponível em: https://www.jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/18539. Acesso em: 16 jan. 2026.