EDY, Irwan Christanto; HARYANTI, Setyani Sri. THE ROLE OF HEDONISM IN THE RELATIONSHIP BETWEEN PRODUCT CHARACTERISTICS, MARKETING CHARACTERISTICS, AND CONSUMER CHARACTERISTICS TOWARDS IMPULSIVE BUYING BEHAVIOR. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 4, n. 4, 2020. DOI: 10.29040/ijebar.v4i4.1404. Disponível em: https://www.jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/1404. Acesso em: 31 jul. 2025.