ACHMAD, Gusti Noorlitaria; HUDAYAH, Syarifah; ILMI, Zainal. THE INFLUENCE OF HEDONIC VALUE AND UTILITARIAN VALUE ON BRAND TRUST AND LOYALTY. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 4, n. 03, 2020. DOI: 10.29040/ijebar.v4i03.1287. Disponível em: https://www.jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/1287. Acesso em: 30 jun. 2025.