EFENDI, Bahtiar; SITORUS, Sunday Ade; FIRDAUS, Firdaus; INDRIANTI, Merita Ayu; KRAUGUSTEELIANA, Kraugusteeliana. BIG DATA ANALYSIS IN MARKETING DECISION MAKING INDUSTRIAL REVOLUTION ERA 4.0: CASE STUDY ON FASHION INDUSTRY IN INDONESIA. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 8, n. 1, 2024. DOI: 10.29040/ijebar.v8i1.12886. Disponível em: https://www.jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/12886. Acesso em: 1 jul. 2025.