M Sobih Almuayyat, & Sutanto, J. (2026). THE EFFECT OF PRODUCT QUALITY AND PRICE ON CUSTOMER LOYALTY WITH PURCHASE DECISIONS AS A MEDIATION VARIABLE: A STUDY OF MILKFISH CUSTOMERS AT THE GRESIK FISH AUCTION MARKET. International Journal of Economics, Business and Accounting Research (IJEBAR), 10(2). https://doi.org/10.29040/ijebar.v10i2.19752