Perdana, C. canggih, Putra, S. D., Suade, Y. K. M., & Monalisa, M. (2026). WHEN DO VIRAL MARKETING AND SOCIAL PROOF DRIVE PURCHASE? THE MEDIATING ROLE OF FEAR OF MISSING OUT IN SOCIAL COMMERCE. International Journal of Economics, Business and Accounting Research (IJEBAR), 9(4). https://doi.org/10.29040/ijebar.v9i4.18539