Giamanto, N.K.A. and Wiryakusuma, I.G.B.Y. 2025. DESIGNED TO BE OVERSPEND: A BEHAVIORAL LOOK INTO MARKETING’S FINANCIAL IMPACT IN THE DIGITAL AGE. International Journal of Economics, Business and Accounting Research (IJEBAR). 9, 4 (Dec. 2025). DOI:https://doi.org/10.29040/ijebar.v9i4.18456.