[1]
Putri, S.A. et al. 2024. THE POWER OF INFLUENCE: HOW CELEBRITY ENDORSEMENT AND ONLINE REVIEWS SHAPE GEN Z’S PURCHASE INTENTION IN BEAUTY PRODUCTS. International Journal of Economics, Business and Accounting Research (IJEBAR). 8, 4 (Dec. 2024). DOI:https://doi.org/10.29040/ijebar.v8i4.15554.